Ad Campaigns
Home truths hit hard as sales dip 14 percent in top 8 Indian cities
MUMBAI: Looks like the summer wasn’t just hot outside India’s housing market felt the burn too. India’s eight biggest housing markets hit a bit of a speed bump in Q2 2025, with home sales dropping 14 per cent year-on-year, according to the latest Real Insight Residential report by Proptiger.com. The slowdown is largely attributed to affordability concerns, which nudged many buyers into pause mode.
The dip was particularly sharp in Mumbai Metropolitan Region (MMR), down a hefty 32 per cent, and Pune, which saw a 27 per cent decline. But it wasn’t all doom and gloom cities like Bengaluru (+16 per cent), Chennai (+33 per cent), and Kolkata (+19 per cent) bucked the trend, showing that not every buyer had cold feet.
On a quarter-on-quarter basis, sales across the board stayed flat with 97,674 units sold, as per Proptiger, which is part of REA India (also the parent of Housing.com). MMR, Pune and Bengaluru collectively accounted for 59 per cent of the total quarterly sales.
“This short-term dip is more of a recalibration than a retreat,” said Proptiger.com head of sales Sridhar Srinivasan. “Yes, affordability is squeezing budget buyers, but demand is intact, and developers are clearly still bullish especially in the premium segment.”
Supply-side sentiment mirrored the demand softening, with new launches falling 10 per cent QoQ and 17 per cent YoY. Mumbai (-43 per cent), Pune (-39 per cent) and Bangalore (-2 per cent) all saw dips, while Chennai and Hyderabad posted impressive gains (+64 per cent and +69 per cent, respectively). Kolkata saw a 192 per cenrt surge—albeit from a very low base.
Interestingly, the report points out that geopolitical tensions (read: India-Pakistan skirmishes) also dented buyer sentiment during the April–June period, causing many to adopt a wait-and-watch stance.
| City | Sales YoY Change | Launches YoY Change |
|---|---|---|
| Mumbai | -32% | -43% |
| Pune | -27% | -39% |
| Bangalore | +16% | -2% |
| Chennai | +33% | +64% |
| Kolkata | +19% | +192% |
| NCR | -9% | +29% |
Despite the turbulence, Proptiger notes that the long-term market outlook remains upbeat, buoyed by solid macro fundamentals and continued developer interest, especially in premium and mid-income housing.
So while this quarter may be slower than usual, it seems the foundation of India’s housing story is far from shaky. Just a little pause before the next big push.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
