Ad Campaigns
Home Credit India unveils Holi campaign with new digital AV under ‘Zindagi Hit!’ brand thought
Mumbai: Home Credit India (HCIN), a local arm of the global consumer finance provider, has launched the third campaign under its ‘Zindagi Hit!’ brand. In the run-up to the Holi festival, the new digital AV showcases Home Credit as an enabler towards fulfilling consumer aspirations and helping them lead a life of financial independence. The value proposition of Home Credit India’s campaign centres on traits such as optimism, progress, trustworthiness, transparency, and that of an enabler, making it a brand of choice when it comes to consumer loans.
This campaign is an effort to have sustained brand connect with Home Credit consumers and potential loan seekers. Home Credit India had launched its new brand thought “Zindagi Hit!”, during Diwali in October last year. It was followed up with the second leg of the brand campaign – ‘Khushiyon Mein Der Kaisi’ – launched in December.
The narrative of the new digital campaign revolves around a mother-son relationship where a mother is disheartened as neither her son is able to visit her on Holi nor is she able to video call him as her phone is broken. The worried son, while strolling in the market, spots a local mobile shop promoting Home Credit finance. The mobile retailer suggests he get a new phone financed in lieu of a small amount. Herein lies the value of Home Credit, who financially empowers borrowers through easy and hassle-free loans that bring to reality every wish & aspiration. The video ends with the son gifting his mother a new smartphone and affirming to her that it has been bought ethically (“izzat se liya hai”). With Home Credit, he has found a new hope and confidence in being able to give a better life to his family.
Speaking on the new campaign under ‘Zindagi Hit!’ brand thought, Home Credit India CMO Ashish Tiwari said, “The narrative of this new brand campaign hinges on accessibility, convenience, and trust. The brand thought ‘Zindagi Hit!’ aims to foster financial freedom for millions of people and help them celebrate all moments of life with respect. Home Credit believes loan is an empowerment for right use cases and we are focused on addressing the unmet credit needs of our customers by combining the convenience of varied financing options such as EMI Card to transparency and accessibility.”
The brand campaign is live across all Home Credit’s social media channels such as Facebook, Instagram, Twitter, YouTube, LinkedIn.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
