MAM
Home Credit India announces leadership appointment; Ashish Tiwari named chief marketing officer
Mumbai: Home Credit India has announced the appointment of Ashish Tiwari as its chief marketing officer (CMO). This decision was made with the continued focus on omnichannel marketing, led by a digital-first approach.
Ashish brings over two decades of rich experience across various sectors, He has been practising brand marketing, digital transformation, technology and data analytics.
Prior to this, he was the chief marketing and digital officer of Generali India, where he was in charge of the company’s brand engagement, PR, and digital.
As a brand communication and product/consumer marketing specialist, Ashish’s diverse industry experience includes stints with Hero Cycles where he led digital transformation across the Hero Group.
With a specialisation in digital and social media from IIM Bangalore, Ashish has worked with some prominent brands, including HCL, Jubilant Group, and Vodafone.
Welcoming Ashish, Home Credit India chief executive officer Ondrej Kubik said, “We are delighted to have a dynamic leader like Ashish joining Home Credit India. With business objectives and consumer marketing being redrawn, Ashish, having successfully led digital transformation projects, with rich marketing and diverse industry experience, makes him the right choice for fulfilling Home Credit India’s new approach. I welcome him again and with him onboard, I am sure we will be able to redefine the Home Credit brand and connect with consumers in the endeavour to fulfil aspirations.”
Speaking about his recent appointment with Home Credit India, Ashish said, “I am very excited to explore and experience yet another new and vibrant industry—consumer finance. In the post-Covid world, consumer lending is undergoing a lot of influx with new-age digital lending modes shaping up. Having served over 14 million borrowers, Home Credit India has been doing a remarkable job of enabling credit penetration and financial inclusion in the country. As Home Credit focuses on digital transformation and explores new ways to connect the brand with new evolving consumers, I am honoured to join its journey and look forward to contributing to its renewed growth and success.”
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
