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Home and Design TRENDS announces India’s first-ever virtual art and design festival ‘D/CODE Design Biennale 2020 – Jaipur Edition’
MUMBAI: The destination for mélange of luxury, extravagance, and design, D/CODE unravels yet another exciting chapter called D/CODE Design Biennale 2020 – Jaipur Edition. This event would mark the first virtual exhibition of art & design by Home & Design TRENDS, a leading brand on architecture and design.
Jaipur edition is being curated by renowned interior designer Shantanu Garg, where the inspiration comes from the royalty, colours and heritage of the Maharaja. This congregation of the country’s most ambitious and imaginative architects, designers, curators and artists will witness Shantanu Garg curate a virtual experience that will see art enthusiasts witness the sheer artistry in the 3D versions of the actual installations.
D/CODE Design Biennale 2020 will witness brands collaborate with creative and innovative minds across the globe. This festival will showcase installations (3D format), Performance art, Video and Sound Installations, Digital Art and AR/AI – based art, essentially, art and design that is not curtailed or bound by the medium or format. It aims to host a series of online events, which will encompass myriad aspects like brand collaborations, art installations, students Biennale, performance art, power talks, podcasts & webinars.
Speaking on the innovative exhibition, Mr. Deepak Lamba, CEO, Worldwide Media said, “By bringing together a collective of like-minded ideologies, practices and brands, D/Code, over the past three years has grown to become one of our most successful IP’s. With digital content continuing to break new ground, we look to take the value of a premium property like D/Code a notch higher and script a remarkable chapter in art and design.”
Speaking on the first edition of ‘D/CODE Design Biennale 2020’, Ronitaa Italia, editor in Chief said, “Over the last three years since its launch, D/code has come to be known for its impetus-driven approach to the business of design. Earlier this year, at the third edition, some of the biggest names in the industry came together for the launch of the Jaipur chapter to be curated by designer Shantanu Garg. In the phase-wise unravelling of the Jaipur chapter, we're really excited to bring to you D/code Design Biennale, a virtual art and design festival that will be presented to you right here in the comfort of your living rooms. A beautiful reflection of our tumultuous times, DDB will bring together some of the most prolific names in the worlds of art, design and architecture, charting a new course in the future of art and design shows. In the pure spirit of D/code, we're looking forward to bringing the industry together once again on a platform that promises to reach out to a larger, more diverse audience .”
Speaking on the first ever D/CODE Design Biennale 2020, Shantanu Garg, curator of the D/CODE Jaipur edition said, "Considering the global scenario and the much anticipated trade shift towards India, the D/code Design Biennale would focus on interpreting Indian designers,indigenous brands and the glory that their collaboration can render. This will evoke new trends and set the benchmark in the design industry in terms of collaborative effort. The design biennale will celebrate the spirit of Indian design fraternity and make it visible to wider audiences nationally and internationally."
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Lessons from global media markets on building enduring content franchises
Rose Audio Visuals COO and CFO Mitesh Patel.
MUMBAI: The global media landscape has undergone a fundamental shift. Success today is no longer defined by a single hit show. It is defined by the ability to build intellectual property (IP) that travels, evolves, and compounds over time.
At Rose Audio Visuals, this shift is central to how we think about content pitching and creation. We are no longer in the business of just making shows. We are in the business of building IP ecosystems.
From Hits to Franchises
Globally, the most successful content is designed to extend beyond its first outing. It travels across: Seasons, Platforms (TV → OTT → Digital), Formats (series → spin-offs) Shows like Stranger Things and Money Heist are not just successful series they are multi-layered franchises with global recall, fan engagement, and long-term monetisation. The key learning is simple: If content cannot scale beyond one season or one platform, it remains a project not a franchise.
Local Stories, Global Impact
One of the most powerful global trends is the rise of culturally rooted storytelling. Platforms today reward local authenticity combined with universal emotion. Stories that are deeply regional are no longer limited by geography they are amplified by it. Consider the global impact of Squid Game or India’s own Sacred Games. The takeaway is clear: The more authentic the story, the greater its potential to travel if the emotion resonates universally.
Monetisation Begins After the First Window
A critical global learning is that the true value of content is not realised at launch, it is realised over time.
Strong franchises unlock multiple revenue streams: Licensing, International remakes, Brand integrations, Digital extensions , Events and immersive experiences
Global players like The Walt Disney Company have mastered this approach, turning content into long-term ecosystems that extend far beyond the screen.
The first window is just the beginning. The real value lies in what follows.
At Rose Audio Visuals, we increasingly evaluate projects not just on commissioning value, but on their long-term franchise potential.
The Rise of Creator-Led Franchises
An important global shift is the emergence of creator-led IP ecosystems.
Creators today are not just content producers they are building full-scale franchises across platforms, formats, and businesses.
A powerful example is MrBeast. What started as YouTube videos has evolved into: Multiple content formats, Global audience scale , Brand extensions and businesses, High-impact experiential content This is a fundamentally different model digital-first, audience-owned, and infinitely scalable.
This model is still in its early stages in Indian but it represents a massive opportunity.
The next wave of Indian content franchises may not come from traditional studios alone but from creators who think like media companies.
Balancing Data with Creative Instinct
Streaming platforms today are deeply data-driven. Data helps Identify emerging genres, Predict audience behaviour , Inform commissioning decisions However, global experience shows that data alone does not create hits. Data informs scale, but storytelling creates impact.
Talent is the Foundation of Franchises
Enduring franchises are rarely accidental they are built through long-term creative partnerships. Globally, there is a clear focus on nurturing Actors, Writter, Show runner and director. Franchises are not built on scripts alone they are built on creators. This is an area where we continue to invest deeply building long-term relationships with talent rather than project-based collaborations.
Multi-Platform Thinking from Day One
Content consumption today is inherently multi-platform. A successful show must be designed not just for its primary platform, but for: Short-form extensions, Social media amplification, Digital-first engagement. Every show today needs a second life beyond its original format.
India: A Market at an Inflection Point
India today stands at a unique moment in its content journey.
We are seeing significant opportunity in Regional markets (Telugu, Tamil, Marathi and others) Emerging formats such as micro-dramas, Scalable, franchise-driven fiction IP
India does not lack stories. What we have historically lacked is structured franchise thinking something that is now beginning to evolve.
The Way Forward
The biggest lesson from global markets is this: The future belongs to companies that do not chase hits, but systematically build franchises. Because while hits may deliver immediate success, franchises create long-term value, recall, and compounding growth.
At Rose Audio Visuals, this belief shapes how we develop, greenlight, and scale content across platforms.
For content companies today, the question is no longer “Will this show work?” It is: “Can this become a franchise?”
A Personal Note
Having worked across content, business, and strategy, one thing has become increasingly clear to me, the most valuable companies in our industry will not be those that create the most content, but those that create content that endures.
Building a franchise requires patience, conviction, and a long-term lens something that the industry is only now beginning to fully embrace.As we continue this journey at Rose Audio Visuals, our focus remains simple: to move from volume-driven creation to value-driven storytelling. Because in the end, stories may start conversations but franchises build legacies.
