MAM
hoichoi premieres ABP Studios’ ‘Mukhyamantri’
Mumbai: ABP Studios’ produced docu-series “Mukhyamantri” premiered on Bengali on-demand video streaming platform hoichoi on 25 February.
The docu-series is directed by the famous Bengali director – Indranil Roychowdhury and is presented by Pratik Dutta and Shaoli Chattopadhyay.
Through this docu-series, ABP Studios aims at introducing the layman to the effervescent landscape of Bengal politics. It’s a way of analysing Bengal’s modern political history through the eyes of the state’s eight chief ministers.
Indranil Roychowdhury has produced and directed multiple award-winning films over a period of 25 years of his career. His renowned production company Flipbook produced Indranil’s first full-length feature film Phoring in the year 2013. Moreover, his noteworthy work includes – ‘Tapanbabu’, ‘Ekti Bangali Bhooter Goppo,’ ‘Bhalobashar Shohor’ and ‘The Lovely Mrs Mukherjee.’
“We are thrilled to have forayed into Bengal with our very first docu-series,” said ABP Studios business head Zulfia Waris. “It’s a never-before-told story about the history of West Bengal told through the tenures of each of its illustrious chief ministers. We are committed to use our rich 100-year-old archive of stories not just nationally but internationally as well. ‘Mukhyamantri’ marks the first of many shows that ABP Studios will produce in the future that have its roots in the state.”
ABP Studios is collaborating with emerging national and international talent, as well as National Award-winning writers and filmmakers, to realize their larger aim of bringing local stories to a worldwide audience. They are also excited about developing and presenting content from its recent acquisitions in adventure, horror, and crime drama genres.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
