MAM
hoichoi premieres ABP Studios’ ‘Mukhyamantri’
Mumbai: ABP Studios’ produced docu-series “Mukhyamantri” premiered on Bengali on-demand video streaming platform hoichoi on 25 February.
The docu-series is directed by the famous Bengali director – Indranil Roychowdhury and is presented by Pratik Dutta and Shaoli Chattopadhyay.
Through this docu-series, ABP Studios aims at introducing the layman to the effervescent landscape of Bengal politics. It’s a way of analysing Bengal’s modern political history through the eyes of the state’s eight chief ministers.
Indranil Roychowdhury has produced and directed multiple award-winning films over a period of 25 years of his career. His renowned production company Flipbook produced Indranil’s first full-length feature film Phoring in the year 2013. Moreover, his noteworthy work includes – ‘Tapanbabu’, ‘Ekti Bangali Bhooter Goppo,’ ‘Bhalobashar Shohor’ and ‘The Lovely Mrs Mukherjee.’
“We are thrilled to have forayed into Bengal with our very first docu-series,” said ABP Studios business head Zulfia Waris. “It’s a never-before-told story about the history of West Bengal told through the tenures of each of its illustrious chief ministers. We are committed to use our rich 100-year-old archive of stories not just nationally but internationally as well. ‘Mukhyamantri’ marks the first of many shows that ABP Studios will produce in the future that have its roots in the state.”
ABP Studios is collaborating with emerging national and international talent, as well as National Award-winning writers and filmmakers, to realize their larger aim of bringing local stories to a worldwide audience. They are also excited about developing and presenting content from its recent acquisitions in adventure, horror, and crime drama genres.
MAM
Ogilvy appoints Carol Reed as Global Chief Innovation Officer
Advertising veteran joins to drive human-first innovation in an AI-powered world.
MUMBAI: Carol Reed has found a new creative canvas and this time, she’s bringing her innovation brush to one of advertising’s most iconic names. Ogilvy Group has appointed Carol Reed as its new global chief innovation officer. Reed, who previously served as Chief Innovation Officer at WPP Open X, brings deep expertise at the intersection of creativity, technology, media, and commerce.
In a note announcing her move, Reed said she was drawn to Ogilvy because of its unmatched legacy. “The most powerful thing AI can do is make human creativity more extraordinary not replace it,” she stated. “This is an agency with something no algorithm can replicate, a 78-year legacy of ideas that change culture and drive real business results.”
Reed will focus on building new products, platforms, and partnerships to amplify Ogilvy’s creative heritage for clients and its global talent network. She will work closely with Global CEO Laurent Ezekiel and global chief creative officer Liz Taylor.
Her career began at Publicis Groupe’s Digitas as an associate media planner. She later moved to Omnicom Media Group and rose to senior vice president and programmatic lead at Digitas, where she built an in-house programmatic team of over 40 members. Most recently, at WPP, she served as executive vice president for data and product marketing.
With her appointment, Ogilvy strengthens its innovation leadership as the industry navigates rapid advancements in AI and technology.
From building programmatic teams to championing human creativity in an AI era, Carol Reed has consistently stayed ahead of the curve. Her arrival at Ogilvy signals a fresh push to blend cutting-edge innovation with the agency’s legendary creative spirit.
