Brands
Hoi and BluSmart redefine airport travel
MUMBAI: Imagine gliding through the chaotic traffic of Delhi in an all-electric, eco-friendly ride, knowing that your journey doesn’t just end at the airport—it gets smarter.
Enter Hoi and BluSmart, two pioneers in their fields, teaming up to transform how we travel to and from airports. With Hoi’s cutting-edge airport services seamlessly paired with BluSmart’s sustainable ride-hailing fleet, your airport commute is about to get faster, smarter, and undeniably more premium.
It’s not just travel—it’s a reimagined, stress-free experience for today’s jet-setter.
Passengers booking BluSmart rides to the airport can now access Hoi’s exclusive services, including pre-ordering meals en route to the terminal, allowing them to skip queues at food counters and proceed directly to their gates. Hoi’s integration with Airport Flight Status Display Systems and the Airport Operations Database (AODB) ensures real-time updates on flight status and gate information, further simplifying the travel experience.
The campaign, targeting almost three lakh cab rides across Delhi-NCR, introduces exclusive offers for BluSmart users, available through in-cab displays, Hoi’s app, and the BluSmart app. Passengers can enjoy preferential rates on services such as concierge assistance, priority check-ins, lounge access, and AI-powered airport inquiries.
Hoi chief operating officer, Harshvardhan Singh expressed his excitement about the partnership, “At Hoi, we’re constantly innovating to make airport experiences more efficient and enjoyable for travellers. Our partnership with BluSmart represents a natural synergy between sustainable transportation and smart airport services. By enabling travellers to organise their airport experience during their ride to the terminal, we’re effectively extending the airport’s convenience to the car journey itself.”
Hoi’s transformative platform is operational at major airports, including Delhi, Hyderabad, and New Goa (GOX), offering a range of services designed to streamline travel. Upcoming features such as duty-free pre-ordering and a loyalty programme are set to further enhance the platform.
The collaboration aligns with India’s green initiatives, combining eco-friendly transportation with efficient airport services, making travel more seamless and sustainable. This partnership ensures thousands of passengers a smarter, stress-free journey to the airport.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
