MAM
Hogarth India appoints new VP to drive regional growth
Mumbai: Hogarth India, part of WPP and a global leader in creative production, announces key leadership appointments with Madhurika Banerjee and Ishita Hora joining the senior leadership team. These strategic hires aim to bolster Hogarth’s creative and production capabilities across India, reflecting the company’s commitment to regional growth.
Madhurika Banerjee steps in as vice president, North, bringing over 15 years of experience in building high-performing teams and delivering award-winning campaigns across sectors including FMCG, consumer durables, auto, BFSI, real estate, and media & entertainment. Previously, as Schbang, brand solutions, vice president, she played a pivotal role in establishing the Delhi operations and worked with high-profile clients like Tata Beverages and JnJ Pharma. “I’m excited to take up this role to explore new avenues and create transformative experiences for our brands. Hogarth is on a strong growth trajectory, and I look forward to creating strong brands and transforming their content experience journey,” said Banerjee.
Ishita Hora joins Hogarth as vice president, West, bringing with her 13 years of expertise in integrated marketing, account management, and consumer research. Her ability to build strong client relationships has been instrumental in driving business growth for leading brands such as Coca-Cola, Caratlane, and Haier. Before joining Hogarth, Ishita was at Ogilvy, as client servicing director, where she led key client engagements and strategic initiatives. “Hogarth is a place where creativity, innovation, and production come together seamlessly, and I’m excited to dive in and make the most of it. I’m looking forward to working with an incredibly talented and driven team that pushes boundaries like second nature. Looking forward to this next phase of growth and all the exciting things ahead,” she said.
Hogarth India, CEO, Karthik Nagarajan commented on the appointments, saying, “Our commitment to clients is to deliver the best content experience for their audiences in a medium-agnostic way. The world of content and production today is more dynamic than any other part of the marketing engine, and so client leaders also need to be change managers. Madhurika and Ishita are exceptional, dynamic leaders who can lead change at our as well as our clients’ end.”
With Madhurika based in Gurgaon and Ishita in Mumbai, Hogarth India continues to focus on leadership excellence, striving for superior content experiences and client satisfaction.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
