MAM
Hogarth crafts Dove’s ‘Reborn Collective’ as a culture-first campaign
MUMBAI: Hogarth India has partnered with Dove to launch The Reborn Collective, the brand’s first long-format cultural platform, positioning strength as something forged through lived experience rather than polished perfection.
Rooted in Dove’s new Peptide Bond Strength haircare range, the campaign draws on the idea of hair being “reborn stronger” through bond repair using peptides. That product truth is expanded into a broader cultural metaphor inspired by kintsugi: the Japanese art of repairing broken objects with gold, where damage is acknowledged and transformed into strength.
Developed by Hogarth’s creative team, the platform translates Dove’s “reborn stronger” philosophy into a series of intimate, human-first conversations and collaborations. Anchored in repair rather than erasure, the collective brings together eight women whose personal journeys reflect resilience shaped over time: Neena Gupta, Sunita Rajwar, Zeenat Aman, Trinetra Haldar, Geeta Tandon, Rhea Chakraborty, Aditi Parmeshwaran and Baljeet Kaur.
The initiative unfolds through Reborn stronger: the podcast, featuring four candid episodes with members of the collective, and Reborn stronger: the anthem, Jugni: a musical ode to renewal composed by Sneha Khanwalkar, written by Anvita Dutt and sung by Afsana Khan and Raja Kumari. With rustic, desi and sufi influences, the anthem pushes the idea of rebirth beyond narrative into sound and emotion.
“Transformation is not about erasing the past, but embracing and repairing it,” said Hindustan Unilever vice president, hair care Sairam Subramanian. “The Reborn Collective captures the real, raw moments that shape who we become.”
Hogarth India beauty vertical head Sunetro Lahiri, said the campaign was a conscious move away from overt digitisation towards something more human, while Ishita Hora, vice president, client services at Hogarth Mumbai, described it as a rare opportunity to build a cultural platform grounded in truth rather than surface storytelling.
Designed to live across platforms and invite participation, The Reborn Collective opens the conversation to women nationwide, encouraging them to share their own moments of renewal, positioning rebirth not as a comeback, but as an ongoing, deeply personal process.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
