Ad Campaigns
Hockey India League launches campaign ‘Hockey Ka Jashn’
New Delhi: With just a month remaining for the Hockey India League (HIL) 2024-25, the league has unveiled an exciting campaign titled “Hockey Ka Jashn.” This special initiative will feature a nationwide Jashn Tour, where players will travel across the country to bring the passion and spirit of hockey closer to fans.
Marking the 30-day countdown, the Jashn Tour is at the heart of a larger campaign dedicated to celebrating India Ka Asli Game—hockey—and strengthening the bond between the sport and its fans.
Scheduled to begin on 28 December in Rourkela, this season of HIL promises to be a spectacular showcase of the finest hockey talent from across the globe. The campaign, Hockey Ka Jashn, meaning “Celebration of Hockey,” aims to unite fans, players, and communities in a grand celebration of the sport, showcasing the thrill and passion that hockey brings to millions around the world.
The Hockey India League, which is returning after a seven-year hiatus, has attracted the best players, both from India and internationally, making it a premier tournament in the global hockey calendar. With this campaign, Hockey India looks to create even greater excitement among fans as they prepare to cheer for their favourite franchises and stars in this prestigious event.
Speaking on the special occasion, Hockey India League (HIL) governing committee chairperson Dr Dilip Tirkey said, “We are thrilled to launch ‘Hockey Ka Jashn’ in the lead-up to the Hockey India League 2024-25. This campaign perfectly captures the essence of the league, where we celebrate not only the game but also the unifying spirit it brings. With world-class players coming together and fans from all walks of life gearing up to cheer for their favourite teams and players, the league is a true reflection of India’s passion for hockey. I am confident that ‘Hockey Ka Jashn’ will resonate deeply with the hockey community and elevate the excitement to new heights.”
Hockey India League (HIL) governing committee member Bhola Nath Singh added, “The Hockey India League has always been about more than just matches; it’s about bringing people together to celebrate the sport we love. ‘Hockey Ka Jashn’ is our way of inviting every fan to join this celebration. We are committed to making this year’s league bigger, better, bolder, and more exciting than ever, and we look forward to creating an unforgettable experience for players and spectators alike. I urge fans across the country to get behind their teams and make this a true festival of hockey.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
