Brands
Hocco and Haldiram serve Diwali on a cooler note
MUMBAI: This Diwali, sweet meets chill. Hocco Ice Cream and Haldiram’s have joined forces for Cooler, Together, a festive collaboration that turns classic Indian mithai into dreamy ice cream flavours, including orange barfi and milk cake. Folk legend Mame Khan adds a soulful rhythm, making tradition taste refreshingly modern.
Created by Collective Creative Labs, the campaign centres on a music-led film celebrating togetherness. Families, friends, and couples share candid festive moments, as folk-fusion beats and vibrant visuals bring the joy of Diwali to life. The palette mixes marigold warmth with soft pastels, letting the new Hocco x Haldiram packs shine as the stars of every frame.
A Hocco spokesperson said, “We wanted something fun this Diwali, bringing people together over a sweet treat. Working with Haldiram’s felt like the perfect match.” Collective Creative Labs CEO Sanjana Jain added, “With ‘Cooler, Together’, we celebrate the harmony of nostalgia and novelty through sound, visuals, and rhythm.”
By merging heritage flavours with contemporary flair, Hocco and Haldiram’s campaign makes Diwali cooler, sweeter, and a little more unforgettable. With a treat in every bite and music in every frame, this festive fusion promises to turn celebrations into a flavourful affair.
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
