Ad Campaigns
HMG launches campaign for Birla Brainiacs featuring Ayushmann Khurrana
Mumbai: Hola Media Group (HMG) has unveiled an inspiring campaign for Birla Brainiacs, marking a new era in hybrid education. Featuring Bollywood star Ayushmann Khurrana, the campaign titled ‘Education Meets Innovation’ celebrates the fusion of academics and upskilling, empowering students to unlock their full potential through a unique blend of online and offline learning.
This groundbreaking initiative encourages students to see competition as a journey within themselves, going beyond traditional textbooks to embrace holistic education. The campaign aims to deliver academic excellence while equipping students with essential real-world skills, fostering self-belief and preparing them to thrive in today’s competitive global environment.
Hola Media Group led the conceptualisation and execution of this visionary campaign, ensuring it resonates deeply with both students and parents. From strategic planning to integrated marketing, Hola Media Group has leveraged its expertise to spread the message of reimagined education far and wide.
Hola Media Group founder, Dushyant Mehta said, “At Hola Media Group, we believe that education must evolve to meet future demands. Our campaign for Birla Brainiacs reflects this vision by seamlessly integrating academic learning with life-enhancing skills. We want students to know that their only competition is with themselves and that true success lies in personal growth.”
Birla Brainiacs founder, Nirvaan Birla highlighted the campaign’s importance: “Our hybrid schooling model reflects our belief that education needs to be both comprehensive and adaptive. By combining online and offline learning, we empower students to excel in academics and life skills. This campaign with Hola Media Group is crucial in showcasing how learning can be reimagined to prepare the next generation for a brighter future.”
Birla Brainiacs, CEO, Mudassar Nazar added, “We’re excited to launch this campaign that emphasises academic achievement and the importance of upskilling. It’s about building confidence and resilience in students. This initiative will help shape a more skilled, adaptable, and innovative future workforce.”
Renowned filmmaker and executive producer Ashmith Kunder, who crafted the campaign’s visual narrative, shared his vision: “I wanted to create something that shows the students that they are capable of much more than they realise. It’s about believing in yourself, pushing boundaries, and redefining what success looks like. The visuals we’ve crafted aim to inspire that journey of self-discovery and growth.”
With ‘Education Meets Innovation,’ Birla Brainiacs and Hola Media Group are setting new standards in the education sector, offering students an opportunity to grow academically and personally. The campaign aims to inspire students globally to compete only with themselves, paving the way for a brighter and more innovative future.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
