Ad Campaigns
H&M launches its festive campaign featuring Athiya Shetty
Mumbai: H&M India unveils its latest festive campaign featuring Athiya Shetty, an actress and a fashion icon, showcasing an extensive array of party-ready outfits. The diverse collection is a celebration of modern style, curated to resonate with individuals who seek the perfect blend of fashion, and comfort. With this launch, H&M aims to empower individuals to express their unique style and embrace festivities in the most fashionable way possible.
Starring Athiya Shetty, H&M India brings out the sparkle of the collection with a sophisticated and jubilant campaign. Wearing a gold embroidered trouser and cropped tank set, Athiya and models Anjali Torvi, Ashley Radjarame and Zinnia Kumar can be seen in a gorgeous palace setting with architectural columns and vaulted ceilings. Shot by renowned fashion photographer Gregory Harris, the campaign invites viewers into the world of The Festive Collection – vivid colours, sparkle, and joy.
Commenting on the festive launch, H&M South Asia regional head & customer activation & marketing Amit Kothari said, “The Festive Collection truly embodies the essence of our brand and we are thrilled to have Athiya Shetty for this year’s campaign. With a 360-degree marketing approach, we are reaching our consumers across platforms through OOH, Digital OOH, TV, Print, Cinema, and social media. Customers are at the heart of what we do, and we are expanding our reach to tap a wider audience, both in urban cities and smaller towns. The radiant designs, a vibrant color palette, and captivating ensembles define these seasonal offerings, which are not only stylish but designed at incredible price points.”
Athiya Shetty’s charismatic presence perfectly aligns with the brand’s vision to showcase the essence of the Festive Collection. Talking about the campaign, Athiya Shetty shares her excitement, saying, “I’m so excited to be a part of The Festive Collection by H&M. Everything is absolutely stunning – it took my breath away when I first saw it! The whole shoot was also a joy. Working with the amazing team on set and in the studio, the happiness and celebration of the festival really came through. We all had so much fun!”
The Festive Collection boasts an array of standout pieces, including a striking red trouser suit with tie-up detailing, dresses featuring asymmetrical necklines, and all-over sequined tops, blazers, and dresses for Women. For Men, the collection features printed resort shirts, graphic tees, co-ord sets, formal shirts, and coach jackets. Kids have an equally vibrant selection, offering shimmer dresses for girls and a versatile range of comfortable and stylish options for boys. Offering affordability without compromising style, the range begins at 1499 for Ladies, 799 for Men, and Kids. Notably, this year’s Festive Collection extends to H&M HOME pieces, 100% Made in India, with prices starting from just 149.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
