MAM
HLL & Tatas shine at the FMCG consumer reaction awards
MUMBAI: Incorporated for the first time ever, 1 March saw the kick off of the FMCG Consumer Reaction Awards 2005. Concieved and executed by Fun & Joy At Work, the aim was essentially to recognise ‘Master Brands’ via market research.
The awards were based on the the voice of the consumer and in turn sharing the consumer’s feeling and acceptance of a product, amidst the several competitive products that exist across categories. Hence, the award to a product was based on the most popular product in a particular category and its popularity according to research conducted on the mass size of population. The FMCG Consumer Reaction Awards was a tribute to the brand by the consumer himself.
With 28 categories, the glittering ceremony at the Taj Lands End saw the who’s who from the FMCG sector. Hindustan Lever Ltd and the Tata’s emerged as the popular winners as they bagged a lot of awards across categories for their products.
Getting feedback on the awards at the ceremony, Indiantelevision.com spoke to a slice of the industry on their perspective. While some lauded the effort and the thought that went into the institution of these awards, other thought that the categories were not well represented.
For instance, in the soft drinks category only Pepsi and Coke were judged leaving behind all the other soft drink products. Similarly, in the adhesive category, Mseal and Fevicol were judged. This came across as funny to many a people due to the fact that Mseal is not an adhesive and does not fall in the same category as Fevicol. Also a lot of other products in the adhesive category were not included.
In the Paints segment, only Asian Paints and Nerolac were shortlisted , all the others ignored.
The ‘Master Brands’ chosen by the consumers were as follows:
Consumer non durables –
OTC – Vicks
Soaps – Lux
Detergents – Surf
Shaving Cream – Gillette India
Tooth Paste – Close Up
Paints – Asian paints
Adhesive – Fevicol
Shampoo – Pantene
Foods –
Biscuits – Parle G
Chocolate – Cadbury’s Dairy Milk
Tea – Tata Tea
Edible Oil – Saffola
Ice Creams – Kwality Walls
Soft Drinks – Pepsi
Drinking Water – Bisleri
Health Drink – Bournvita
Atta – Kissan Annapurna
Masala – Everest masala
Ketchup – Kissan
Salt – Tata Salt
Fashions & Specialties –
Mens
Formals – Reid & Taylor
Casuals – Provogue
Women
Formal – Allen Solly
Casuals – Wills Lifestyle
Cosmetics – Lakme
Accessories
Watches – Titan
Shoes- Liberty
Jewellery – Nakshatra Diamonds
Admired Luxury Wear – DAKS
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
