MAM
HLL introduces girl hangout Sunsilk Cool Zone
NEW DELHI: Hair care brand Sunsilk Naturals shampoo, from the HLL stable has introduced an innovative concept of beating the heat this summer with the introduction of Sunsilk Cool Zone in Delhi.
This is in conjunction with the launch of a variant, Sunsilk Fresh andCool.
Sunsilk Cool Zone offers consumers freedom from sticky, sweaty hair and a host of other interesting items on how to remain cool this summer. This promotion covers the weekends till 17 April 2005 across select malls and multiplexes of New Delhi. Consumers who want to partake of the cool offerings of the Sunsilk Cool Zone will have to win some games on the spot.
Winners will enjoy a complete hair grooming experience — a hair wash with the latest variant of Sunsilk Fresh & Cool that contains watermelon extracts which will give sweaty and dull hair, a fresh and cool look. Experts at the cool zone will give tips on how to keep hair beautiful in the summer and advice on the look that would best suit them. They come away with a Sunsilk goodie bag and a picture taken of themselves that captures their new fresh and cool look.
There will be a lucky draw, and winners can win a digicam and a trip to Switzerland for two. Also, Javed Habib, fashion hairstylist and Sunsilk Hair Expert, will be visiting select Cool Zones on select weekends.
HLL VP hair and oral Care Sanjiv Kakkar says, “This initiative brings Sunsilk closer to the lives of our consumers. With changing lifestyle habits, consumers are more conscious of hair grooming and other hair care aspects. With the introduction of ‘Sunsilk Cool Zone’, we want to build a stronger connect with our customers by offering them a unique way to experience this summer variant , Sunsilk Fresh & Cool, with its watermelon extract.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
