Ad Campaigns
HK Vitals launches their first ad film ‘Happy Skin, Happy You’ featuring Dia Mirza
Mumbai: D2C vitamin brand HK Vitals has launched its first brand campaign with an ad film with a simple message: “Happy Skin, Happy You.” Actor Dia Mirza and Shweta Tripathi Sharma are featured in the campaign.
The brand film is a heart-warming and subtle exploration of the interplay of stress, skin, confidence, and happiness. The film veers away from the harsh, clinical codes of the category to an everyday lifestyle tonality, seeking to reduce barriers to wide, proactive adoption.
Conceptualised by Freckledface Culture Lab, the advertisement focuses on the relationship between internal happiness and self-confidence in terms of healthy skin and how they essentially mirror one another.
This campaign’s main product is HK Vitals’ ‘skin radiance collagen,’ which helps create healthier and happier skin from the inside out.
HK Vitals has also launched India’s first ‘real collagen strips’ in an oral dissolvable strip format. The dissolvable collagen from HK Vitals nourishes skin from within, reducing the appearance of fine lines and wrinkles.
HK Vitals head of brand Neha Gupta said, “’Health is Wealth,’ but overthinking about it causes more harm to us than good. Health is generally seen as a serious topic, something that brings fear and stress in our minds. However, at HK Vitals, we feel that a healthier inside leads to a happier outside and we encourage people to act and start their health journey by embracing supplements as a part of their daily routines.”
Neha further added, “HK Vitals’ ‘skin radiance collagen’ lets you do just that so that you can live worry-free, knowing that our product will take good care of you.’
HealthKart chief operating officer Chella Pandyan, said, ‘As a brand, our primary focus is to provide health supplementation of outstanding quality & making it easily accessible to our customers. Our effort with this campaign is to build wide awareness around the benefits of quality, real collagen in holistic skin care’.
Actor Shweta Tripathi Sharma said, ‘I am delighted to be associated with HK Vitals, the products are authentic in quality and very effective. I have included ‘skin radiance collagen’ in my daily lifestyle and can feel the benefits already. I have always believed that a healthy person is a happy person, and I appreciate that HK vitals shares this same motto as a company.’
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
