Brands
HK Vitals brings focus on Real Collagen with its new campaign film
Mumbai: HK Vitals, India’s D2C vitamin & mineral supplements (VMS) brand by HealthKart has simplified the narrative about choosing the right collagen by shining the light on the difference between real collagen and collagen builders.
The brand has launched its second campaign in the category today – “Real You. Happy You”. Featuring Yami Gautam Dhar, the campaign highlights the need to opt for real collagen to achieve healthier skin and long-lasting results.
With this film, the brand initiates a conversation to distinguish between real collagen and collagen builders.
HealthKart COO Chella Pandyan HealthKart said, “I am very delighted to say that HK Vitals has seen rapid growth owing to its innovative, effective, and contemporary offerings & collagen is a big focus for us. The Collagen market is still evolving and as a leader in the category, we feel it is important to educate our consumers about the importance of real collagen and its benefits.”
Commenting on her collaboration with HK Vitals, actress Yami Gautam Dhar said, “I am so happy to associate with HK Vitals for its new campaign- Real You. Happy You. What made me want to associate with the brand the most was their philosophy of being real. I appreciate that HK Vitals is taking the lead in educating people about the importance of real collagen in their skin health. HK Vitals Skin Radiance Collagen is already an integral part of my daily skin care routine.”
Speaking about the new campaign, HK Vitals head of brand Neha Gupta said, “Real You Happy You is all about dispelling the myth and breaking the illusion. It is the brand’s second campaign which enlightens consumers on different types of collagen products available in the market and nudges consumers towards the importance of choosing real collagen over collagen builders for effective and longer-lasting results. Yami’s simple lifestyle and approach to beauty and wellness align with the values of the target consumers and our brand philosophy, making her the ideal partner for the campaign.”
15 months back, the brand launched its Collagen offering with the name of HK Vitals Skin Radiance Collagen and within a very short span of time, the product has become a leader in the category. The brand brings one of the best sources of Marine Collagen proven to have high efficacy on skin health, alongside skin nurturing ingredients like Vitamin C, E, Biotin and Hyaluronic Acid. The product is effective in replenishing lost collagen levels in the body and enabling younger looking and healthier skin.
Collagen is one of the most important ingredients for glowing skin and helps prevent early signs of aging. It plays a crucial role in maintaining bone, nail and joint health while providing a youthful and healthy appearance. However, even though the need for collagen has intensified, the lack of awareness about choosing the right collagen continues to be a huge concern. HK Vitals has deployed a comprehensive marketing approach pivoted on education in promoting the usage of collagen in India through various channels, including collaboration with dermatologists and different content creators. To create awareness about the product, the brand has also deployed in-store education materials, as well as free single use samples to encourage trials in the category.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
