MAM
Hitachi aims to broaden market presence in India
BANGALORE: Hitachi Home Electronics Asia (S) Pte Ltd Singapore (HHES) has announced its ambitious plans to increase market presence in the booming Indian market. |
The company is aiming for a 15 per cent market share in India by 2007. To complement its growth plans for India, HHES also announced the launch of its highly acclaimed plasma television that defines ultimate reality at its finest – the Hitachi Plasma ALiS 8, states an official release. |
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The Hitachi ALiS 8 displays a plateau-like flat screen that emphasizes its smoothness and elegant lines. An epitome of intelligent design, the Hitachi ALiS 8 has real aluminium finish speaker columns that exude a touch of finesse to its overall outlook. With the highest peak brightness of 1,400cd/m2, the Hitachi ALiS 8 can be viewed from any angle. Its remote control motorized swivel allows for a power swiveling of the screen of up to 30 degrees on either side, the release adds. Elaborating on HHES‘s commitment towards India, Hitachi Singapore DGM T. Haruki said, “For Hitachi, India is a focus market and sizeable investments have been planned for this product category. We have already invested in the distribution set up, after sales service, advertisements and promotions. While we currently enjoy a 12 per cent market share, our aim is to reach 15 per cent by 2007”
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.HHES‘ Plasma TV range is priced between Rs 1,80,000 and Rs 4,50,000 and is being sold through two Hitachi Galleries located in Delhi and 60 dealers across the country. The products are sold through two main distributors in Delhi and Mumbai, who in turn have their retail networks. |
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
