Brands
Hit for Six Rohit Sharma bats again for TCL in year two of brand play
MUMBAI: Rohit Sharma isn’t just mastering moments on the cricket pitch, he’s now doubling down on doing so in your living room too. The Indian skipper has returned for a second innings as brand ambassador for TCL India, extending a partnership that fuses cool-headed consistency with cutting-edge consumer tech.
TCL, known for its growing footprint in the smart TV and home appliance sector, continues to lean into Indian sensibilities with this brand move. Rohit, who is exclusively managed by Rise Worldwide, fits snugly into the brand’s “Master the Moment” philosophy bringing a blend of precision, poise, and impact to the company’s message.
“We are thrilled to have Rohit continue with us,” said TCL India general manager Philip Xia. “His leadership under pressure and reliable performance mirror the values we stand by at TCL innovation, dependability, and cultural resonance.”
The feeling is mutual. “TCL’s drive to innovate resonates with my own approach to the game,” said Rohit Sharma, sounding as composed as ever. “Together, we want to remind people that technology, when used well, empowers you to live every moment to its fullest.”
The extended association comes at a time when TCL is betting big on its AI-powered solutions, expanding its smart TV and appliance range across Indian markets. From product rollouts to emotion-led campaigns, Rohit’s face (and finesse) will front a host of initiatives aimed at turning tech into a lifestyle statement.
As TCL plays the long game in India’s fast-growing consumer electronics arena, it’s clearly banking on cricketing charisma to keep it in pole position and Rohit Sharma, as always, is ready to deliver.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
