Brands
Hit for Six Rohit Sharma bats again for TCL in year two of brand play
MUMBAI: Rohit Sharma isn’t just mastering moments on the cricket pitch, he’s now doubling down on doing so in your living room too. The Indian skipper has returned for a second innings as brand ambassador for TCL India, extending a partnership that fuses cool-headed consistency with cutting-edge consumer tech.
TCL, known for its growing footprint in the smart TV and home appliance sector, continues to lean into Indian sensibilities with this brand move. Rohit, who is exclusively managed by Rise Worldwide, fits snugly into the brand’s “Master the Moment” philosophy bringing a blend of precision, poise, and impact to the company’s message.
“We are thrilled to have Rohit continue with us,” said TCL India general manager Philip Xia. “His leadership under pressure and reliable performance mirror the values we stand by at TCL innovation, dependability, and cultural resonance.”
The feeling is mutual. “TCL’s drive to innovate resonates with my own approach to the game,” said Rohit Sharma, sounding as composed as ever. “Together, we want to remind people that technology, when used well, empowers you to live every moment to its fullest.”
The extended association comes at a time when TCL is betting big on its AI-powered solutions, expanding its smart TV and appliance range across Indian markets. From product rollouts to emotion-led campaigns, Rohit’s face (and finesse) will front a host of initiatives aimed at turning tech into a lifestyle statement.
As TCL plays the long game in India’s fast-growing consumer electronics arena, it’s clearly banking on cricketing charisma to keep it in pole position and Rohit Sharma, as always, is ready to deliver.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
