MAM
Hiral Kamra appointed brand manager at Wellbeing Nutrition
She shared her enthusiasm on LinkedIn, stating, “I’m happy to share that I’m starting a new position as brand manager at Wellbeing Nutrition! I look forward to some great work and a big thank you to Avnish Chhabria, Saurabh Kapoor, and Jasmine Lakhani for giving me this wonderful opportunity.”
With over six years of experience in the marketing and advertising industry, Hiral brings a wealth of knowledge and expertise to her new position. Before joining Wellbeing Nutrition, she spent over four years at FoxyMoron, where she excelled as a senior account manager and group account manager. Her time at FoxyMoron equipped her with invaluable skills in leadership, management, market research, and marketing strategy, enabling her to manage diverse teams and projects effectively.
In her new role at Wellbeing Nutrition, Hiral is set to leverage her extensive experience to drive brand initiatives and foster meaningful connections with consumers. Her strong leadership skills and strategic mindset will be instrumental in enhancing the brand’s visibility and reputation in the health and wellness sector.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
