Ad Campaigns
Hindware & TicketNew.com associate with SRK’s co & movie
MUMBAI: Two brands — Hindware & TicketNew.com — have associated with Shah Rukh Khan’s company Red Chillies and his upcoming movie ‘Jab Harry met Sejal’.
India’s online movie ticketing site Ticketnew.com announced that the company has signed-up with Bollywood’s Red Chillies Entertainment as associate sponsor for its upcoming movies starting from Jab Harry Met Sejal, which opens nationwide on 4 August. Hindware recently launched a co-branded TVC in association with brand ambassador SRK’s anticipated movie.
Ticketnew.com meantime is also offering a flat Rs. 100 discount on the purchase of every ticket for the current Jab Harry Met Sejal on its platform through website or mobile. Ticketnew.com has also partnered with PVR, Cinepolis, Inox, Carnival Cinemas, among others, offering consumers the best state-of-the-art theatre facilities.
TicketNew founder CEO Ramkumar Nammalvar said: “Our platform is set to offer millions of SRK fans advance tickets for Jab Harry Met Sejal.”
The TVC will be aired at 350 cinema halls across 203 cities in India for a duration of three weeks and will be also be available online on YouTube for more than 30 days. Conceptualised with Red Chillies Entertainment, the promotional TVC brings forth common attributes between brands Hindware and Shah Rukh Khan – as both are experts in their respective fields.
The TVC is a seamless amalgamation of memorable scenes from the movie where Khan is seen as an expert guide and explains Hindware’s expertise in building dream bathrooms.
HSIL Limited president – building products division Manish Bhatia said, “Our brand ambassador Khan’s movie had the right attributes of being an expert companion in one’s journey to achieve something of their dreams, which Hindware truly believes in and is also our new brand positioning.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
