MAM
Hindware ropes in Nirupam Sahay as new CEO for bath and tiles business
MUMBAI: It’s got a new senior executive in the corner office. Bathware brand Hindware Limited has appointed Nirupam Sahay as CEO of its bath and tiles business. Sahay’s extensive leadership experience and strong track record in driving growth will support Hindware’s expansion in sanitaryware, faucets, and tiles.
Nirupam joins Hindware from Dixon Technologies, where he served as president of the lighting solutions business. He has held senior roles at prominent companies such as Philips Lighting, GE Capital, Whirlpool, and Asian Paints. Additionally, he has served on the boards of Rexxam Dixon Electronics and GE Money Financial Services, and is an advisor at the Institute for Advanced Studies in Complex Choices.
Hindware chaIrman & managing director Sandip Somany expressed confidence in Nirupam’s leadership skills, stating, “His deep understanding of the Indian market and focus on innovation will drive our bathware business’s growth.”
Nirupam Sahay shared his enthusiasm, saying, “I am honored to join Hindware, an iconic brand in Indian households. My focus will be on fostering innovation and creating value for all stakeholders.”
Nirupam holds an honors BA in economics from St. Stephen’s College, a master’s in management from NMIMS, and completed the advanced management program at Wharton.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
