MAM
Hindware revamps brand identity, onboards Tamannaah Bhatia
Mumbai: Sanitary ware company Hindware has announced a new brand identity and roped in actor Tamannaah Bhatia as brand endorser to build a stronger connect with consumers across India. As part of the exercise, the company has unveiled a revamped logo and launched a new range of coloured faucets – ‘Hues.’
“Our marketing strategies are at the core of evolving industry dynamics and therefore, keeping in mind the market sentiments and audience appeal, we have taken a conscious call to introduce a new identity for Hindware and Hindware Italian Collection,” Brilloca chief executive officer (bath & tiles) Sudhanshu Pokhriyal said. “With this, we reflect modern outlook and our rich legacy; the goal of this rebranding is to enhance the connect with customers in the present times. Aligned to the new brand identity, we are pleased to launch a vibrant and stylish range of luxurious facets ‘Hues’ by Hindware Italian Collection.”
With the overall rebranding exercise, the company intends to position Hindware Italian Collection as a premium brand with a strong legacy and trust for its proverbial brand, Hindware, said the statement. As part of the association, Tamannaah will be supporting Hindware’s brand value and further strengthening its position in the premium offerings by the Hindware Italian collection, it added.
“Tamannaah Bhatia personifies the elegance and style proposition of our products. Alongside her, we are certain to strengthen the brand’s connection with consumers, especially in Southern India,” Pokhriyal further said.
“Hindware has always celebrated and championed the amalgamation of thoughtful features and beautiful designs and Tamannaah accurately brings alive the extravagance of the brand with her attitude of ‘nothing but the best.’ We welcome her to the Hindware family,” added Brilloca Ltd vice-president marketing Charu Malhotra Bhatia.
“I am someone who is obsessed with beautiful bathroom settings. That’s why I resonate with the company’s vision. Much to my taste, their collection is inspired by confidence and rich designs,” commented Tamannaah Bhatia on the brand association.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
