Ad Campaigns
Hindware Kitchen Appliances Captures Indian Kitchens with its First TVC campaign ahead of festive season
New Delhi, October 4, 2019: Hindware Kitchen Appliances launches a new multimedia campaign for Titania Maxx Autoclean Chimney to welcome the festive season on the back of breakthrough technology innovation.
The campaign aims to highlight the MaXX Autoclean technology (Patent Applied) which facilitates 180°C auto cleaning and is three times more powerful and effective when compared to the conventional autoclean chimney. It is also equipped with Motion Sensor technology, which lets one operate it with simple hand gestures like a simple wave of the hand.
Conceptualized and created by DDB Mudra, the TVC features a sophisticated kitchen and an entertaining play between Neha and her neighbor Evilika. While Neha cooks for her guests in her kitchen, Evilika is shown standing right beside her neighbor, looking displeased with the noticeable spick and span cooking space. Unable to contain herself, Evilika finally probes and enquires with Neha about the obvious cleanliness, who points towards her new Chimney in response.
The play moves forward when Neha attends to her guests at the door leaving Evilika alone in the kitchen. The inquisitive Evilika snaps her finger and magically transports herself inside the chimney. Following this, Neha returns to the kitchen to find Evilika missing. She then presses the Max Auto Clean button, right after which Evilika, who is still inside the chimney, notices a giant oil monster evaporating, which also ends up carrying her along.
The story ends with Neha sitting and enjoying fritters while the disappointed Evilika sits right beside, smothered with oil and ashes, eating pakoras in disappointment.
The integrated campaign runs across electronic, print and digital mediums. The TVC will be aired on prominent national channels and key regional channels to garner wider reach.
Commenting on the TVC Mr. Rakesh Kaul, CEO & Whole Time Director, Somany Home Innovation Limited (SHIL), said, “We believe in empowering our customers through creating innovative products that makes their life comfortable. Staying true to this ethos, we are strengthening our portfolio across home appliances with the Titania chimney. We are positive that this campaign would enable us to endorse our unique Maxx auto clean technology and make way into every modern Indian kitchen.”
Speaking about this film, Subhashish Datta, Executive Creative Director, DDB Mudra North said, “In the cluttered chimney segment, this is one of the most powerful auto clean chimneys. We have created an interesting story on how MaxXX auto clean technology seamlessly works, while demonstrating the powerful features of this technology through our TVC. We have used characters from our daily lives and gave them a slight twist to show how this chimney functions from inside, in a more dramatic way.”
You can view the TVC on link and at:
FB: https://www.facebook.com/hindwareappliances/
YouTube: https://www.youtube.com/watch?v=FJ9uJmRz4G8
Twitter: https://twitter.com/HindwareApp/status/1177658987455471616
Instagram: https://www.instagram.com/hindwareappliances/
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
