Brands
Hindware appoints Shah Rukh Khan as brand ambassador
NEW DELHI: Actor Shah Rukh Khan has been appointed as the brand ambassador for HSIL Limited’s Hindware brand.
Khan will feature in Hindware’s new 360 degree integrated campaign, which will be rolled out soon across all media channels.
HSIL Limited joint managing director Sandip Somany said, “Admired by people of all age group; cutting across territorial borders and communities, Mr. Shah Rukh Khan exudes sophistication and flair. He embodies the spirit of a hard working individual who rose to prominence by his consistent performances innovating himself along the way, a trait which resonates well with brand Hindware and its unfailing desire for success.”
“The category, as it stands today, is neither male nor female driven, it is influenced by both. The modern consumer views bathrooms as a space, which reflects the lifestyle choice of its owner. And, there could not have been a better fit and influencer than him to connect with them,” he added.
Khan said, “Brand Hindware, has been synonymous with bathroom products for many years and has truly captured the shift in perception in this space. The awareness that they have is visible in their products, offering contemporary design solutions for bathrooms. It is the brands steadfast approach and revolutionary intent, makes Hindware an exciting brand and I am looking forward to our association.”
Brands
Spring House partners Refex Mobility for member commuting benefits
Ride perks for 10,000 plus members across 25 plus Delhi NCR workspaces.
MUMBAI: For many professionals, the workday begins long before the first email, somewhere between a cab cancellation and a surge priced ride. Spring House Workspaces is attempting to smooth that daily commute. The managed office space provider has partnered with Refex Mobility to introduce exclusive ride benefits for its members, extending its ecosystem beyond desks and meeting rooms to the journey that gets professionals there.
The initiative will cover more than 10,000 members across over 25 Spring House workspace locations in Delhi NCR. These centres collectively see an average daily footfall of more than 2,000 professionals, including entrepreneurs, startup teams, freelancers and corporate employees.
The collaboration comes at a time when urban commuters increasingly face challenges such as ride cancellations, unpredictable availability and fluctuating surge pricing. By integrating mobility services into its offering, Spring House hopes to provide members with a more reliable commuting option tailored to their daily routines.
Under the partnership, members will receive exclusive ride benefits on the Refex Mobility platform, allowing them access to more predictable transportation options for their work commute.
Spring House Workspaces founder and CEO Mukul Pasricha said reliable travel plays a crucial role in ensuring professionals can focus on work rather than logistics.
“At Spring House, our goal has always been to create an ecosystem that supports our members throughout their workday. Reliable commuting plays an important role in ensuring professionals can focus on their work without the added stress of unpredictable travel. This partnership allows us to extend greater convenience to our community,” he said.
Refex Mobility currently operates a fleet of more than 2,000 vehicles, facilitates over 5,000 rides daily and serves more than 100 corporate clients with structured mobility solutions designed for professional travel.
The move reflects a broader shift in the coworking sector, where workspace providers are increasingly expanding their value proposition beyond office infrastructure. By integrating services that simplify everyday routines, from commuting to community engagement, brands like Spring House are repositioning themselves as end to end professional ecosystems rather than just shared office spaces.
