Brands
Hindustan Unilever takes full control of Zywie Ventures as OZiva valuation soars
Wellness brand OZiva now fully owned as valuation triples in just three years
MUMBAI: Hindustan Unilever Limited (Hul) has stirred the last ingredient into its wellness mix, securing complete ownership of Zywie Ventures Private Limited. The acquisition makes OZiva, the six-year-old plant-based nutrition brand, a wholly owned Hul subsidiary.
The FMCG giant finalised the deal after acquiring the remaining 49 per cent stake for Rs 824 crore, following its initial 51 per cent purchase in December 2022 for Rs 264 crore. That earlier investment had valued the company at around Rs 518 crore. Today, OZiva’s valuation has soared to nearly Rs 1,682 crore, more than tripling in just over three years.
Founded in 2019, OZiva sells direct-to-consumer health, wellness, skin, and hair nutrition products. Investors including Matrix Partners, Eight Roads Ventures, and Stride Ventures had already poured around $17 million into the company before Hul stepped in.
The brand’s financial performance has been equally robust. Revenue jumped 148 per cent to Rs 258 crore in FY25 from Rs 104 crore the year before, while losses shrank 90 per cent to Rs 4.5 crore from Rs 43.5 crore.
With the acquisition now complete, Hul has successfully folded OZiva into its vast portfolio, marking another milestone in the company’s growth through strategic acquisitions.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
