MAM
Hindustan Pencils paid tribute to our armed forces with the launch of Nataraj Hidey Pencils
Mumbai: Hindustan Pencils, the driving force behind the iconic Nataraj and Apsara brands announced the debut of Nataraj Hidey Pencils on Republic Day. This revolutionary addition symbolises a heartfelt tribute to the brave men and women of our armed forces.
Meticulously crafted with precision and innovative design, these pencils distinguish themselves in the market with a unique feature – a camouflage design complemented by dark writing capabilities. Across utility wear, street fashion, and beyond, camo print’s enduring history and versatility seamlessly blend ruggedness with refinement, introducing surprise and creativity to familiar spaces.
As part of the launch, Nataraj is organising a captivating handwriting competition in schools across Mumbai aimed at actively engaging the students, creating enthusiasm around the distinctive qualities of Nataraj Hidey Pencils.
“We take immense pride in introducing Nataraj Hidey Pencils, a tribute to our armed forces and a testament to our commitment to innovation and quality,” said Hindustan Pencils president Pradip Ughade. “The exceptional combination of a camouflage design along with an emphasis on dark writing transforms these pencils into more than just writing tools.”
In addition to the handwriting competition, Nataraj recently showcased the product at the Paperworld exhibition as a soft launch. This strategic approach allowed the brand to present Nataraj Hidey Pencils to a global audience, gaining valuable insights in the process.
MAM
VIDA partners with Kolkata Knight Riders, gifts SRK limited-edition electric scooter
Bollywood superstar receives custom DIRT.E K3 Knight Edition as symbol of collaboration.
MUMBAI: Shah Rukh Khan just got a new ride that’s truly fit for a King and it comes with a serious green twist. Electric two-wheeler brand VIDA has teamed up with Kolkata Knight Riders for the upcoming cricket season and marked the partnership by presenting a limited-edition DIRT.E K3 – the Knight Edition – to the team’s co-owner and global icon, Shah Rukh Khan.
The custom scooter symbolises the coming together of two brands that stand for aspiration, confidence, and a progressive, sustainable future. VIDA and KKR aim to engage with a generation that is bold in its choices and ready to drive meaningful change.
The sleek, knight-themed DIRT.E K3 was specially designed to reflect the spirit of the partnership, blending performance with eco-conscious mobility.
This collaboration highlights VIDA’s growing presence in the electric mobility space while leveraging the massive reach and emotional connect of the Kolkata Knight Riders franchise and its charismatic leader.
In a world where style meets sustainability, VIDA and KKR have found the perfect match. With Shah Rukh Khan now officially riding for the Knight Riders off the field as well, this partnership promises to be anything but ordinary. Expect the roads and the stands to get a lot more stylish and a lot more electric.
