Interactive Avenues crafts 'Awesome Smell, Writes So Well' campaign for Zesta
FMCG veteran to refresh Apsara and Nataraj brands for a new generation
From live sketches to bold ideas Hindustan Pencils adds a creative edge to the awards.
The campaign highlights the pen’s smudge-free performance.
The latest rebranding modernises the typeface while preserving its recognition.
