Interactive Avenues crafts 'Awesome Smell, Writes So Well' campaign for Zesta
FMCG veteran to refresh Apsara and Nataraj brands for a new generation
The latest rebranding modernises the typeface while preserving its recognition.
Nataraj recently showcased the product at the Paperworld exhibition as a soft launch.
With 65 year legacy of brand innovation, Nataraj & Apsara brands securing their status
