Brands
Hindustan Pencils’ Durga Pujo extravaganza revealed
Mumbai: Hindustan Pencils, a pioneer and leader in the stationery industry and is also the proud home of renowned brands like Nataraj and Apsara. The brand is all set to infuse the festive spirits of Durga Pujo with an array of engaging activities and enticing product displays. The grand event is taking place from October 18th to 24th, 2023, at Singhi Park Sarbojonin, Kolkata, along with other prominent locations in Chennai and Bangalore.
In Kolkata, the celebrations will unfold at the Singhi Park Sarbojonin, Garihahat. Last year’s festivities witnessed a remarkable footfall of approximately 60 lakhs during the final four days, as reported by local law enforcement.
Hindustan Pencils has thoughtfully curated a thrilling lineup of activities to captivate visitors during the Durga Pujo festival.
Marvel Avengers selfie stand: Express your admiration for the most powerful superheroes on Earth by taking a selfie with the Marvel Avengers cut-out at the booth, posting it on your Facebook or Instagram profile, and tagging Apsara.
Product display: Hindustan Pencils will proudly showcase their diverse range of products, providing visitors with the opportunity to explore and acquire their favorite stationery items.
Brand love wall with Apsara Notebook: A creative display featuring an Apsara notebook page print wall will serve as a backdrop to the stall. Visitors can share their stationery-related memories or express their fondness for the brand on sticky notes, fostering a sense of community and nostalgia.
Free sampling: Each visitor will receive a complimentary Apsara Wondertip ball pen, allowing them to experience the superior quality of Hindustan Pencils’ products firsthand.
Matt-magic pencils shaving activities: A fun and exciting contest to engage children and introduce them with the magic of innovative product Matt Magic pencils. Participants will be provided with a Long Point Sharpener and a Matt Magic pencil for a fun-filled shaving contest, promoting skill and creativity. Winners will be provided with exciting prizes like Apsara Marvel Avengers power pack.
In addition to Kolkata, Hindustan Pencils is actively embracing the festivities in Chennai and Bangalore:
1. Chennai Event (October 20th to 24th): In Chennai, the organizers have arranged a drawing competition for four age groups – up to 6 years, 7-12 years, 13-18 years, and 19 years & above. Three winners from each group will be awarded Apsara Hampers. Hindustan Pencils’ product display stall will also be a highlight of this event.
Venue: South Madras Culture Association
Old No.11A / New. 43, CGE HOUSING COLONY, Beach Rd, T. K, Thiruvanmiyur, Chennai, Tamil Nadu 600041
2. Bangalore Event: Hindustan Pencils will be showcasing their extensive product range throughout the event.
Venue: Sorrba Durgotsob, Swarnamukhi Hospital Ground, Beside St. Peter School, Sarjapur Road, Bengaluru 560102
The Hindustan Pencils is aiming to create a delightful and memorable experience for all visitors.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
