Brands
Hindustan Pencils’ Durga Pujo extravaganza revealed
Mumbai: Hindustan Pencils, a pioneer and leader in the stationery industry and is also the proud home of renowned brands like Nataraj and Apsara. The brand is all set to infuse the festive spirits of Durga Pujo with an array of engaging activities and enticing product displays. The grand event is taking place from October 18th to 24th, 2023, at Singhi Park Sarbojonin, Kolkata, along with other prominent locations in Chennai and Bangalore.
In Kolkata, the celebrations will unfold at the Singhi Park Sarbojonin, Garihahat. Last year’s festivities witnessed a remarkable footfall of approximately 60 lakhs during the final four days, as reported by local law enforcement.
Hindustan Pencils has thoughtfully curated a thrilling lineup of activities to captivate visitors during the Durga Pujo festival.
Marvel Avengers selfie stand: Express your admiration for the most powerful superheroes on Earth by taking a selfie with the Marvel Avengers cut-out at the booth, posting it on your Facebook or Instagram profile, and tagging Apsara.
Product display: Hindustan Pencils will proudly showcase their diverse range of products, providing visitors with the opportunity to explore and acquire their favorite stationery items.
Brand love wall with Apsara Notebook: A creative display featuring an Apsara notebook page print wall will serve as a backdrop to the stall. Visitors can share their stationery-related memories or express their fondness for the brand on sticky notes, fostering a sense of community and nostalgia.
Free sampling: Each visitor will receive a complimentary Apsara Wondertip ball pen, allowing them to experience the superior quality of Hindustan Pencils’ products firsthand.
Matt-magic pencils shaving activities: A fun and exciting contest to engage children and introduce them with the magic of innovative product Matt Magic pencils. Participants will be provided with a Long Point Sharpener and a Matt Magic pencil for a fun-filled shaving contest, promoting skill and creativity. Winners will be provided with exciting prizes like Apsara Marvel Avengers power pack.
In addition to Kolkata, Hindustan Pencils is actively embracing the festivities in Chennai and Bangalore:
1. Chennai Event (October 20th to 24th): In Chennai, the organizers have arranged a drawing competition for four age groups – up to 6 years, 7-12 years, 13-18 years, and 19 years & above. Three winners from each group will be awarded Apsara Hampers. Hindustan Pencils’ product display stall will also be a highlight of this event.
Venue: South Madras Culture Association
Old No.11A / New. 43, CGE HOUSING COLONY, Beach Rd, T. K, Thiruvanmiyur, Chennai, Tamil Nadu 600041
2. Bangalore Event: Hindustan Pencils will be showcasing their extensive product range throughout the event.
Venue: Sorrba Durgotsob, Swarnamukhi Hospital Ground, Beside St. Peter School, Sarjapur Road, Bengaluru 560102
The Hindustan Pencils is aiming to create a delightful and memorable experience for all visitors.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
