MAM
Hindustan Lever, Patanjali had largest TV ad insertions
BENGALURU: Over the last four weeks of calendar year 2016, Hindustan Lever Limited (Lever) and Patanjali have been the top advertisers in terms of number of television ad insertions according to Broadcast Audience Research Council of India (BARC) data for weeks 49 (Saturday 3 December 2016) until week 52 (Friday 30 December 2016). The data covers Top 10 Advertiser’s Across Genre: All India (U+R) : 4+ Individuals.
Lever with 64,264 (36.19 percent), 62,655 (31.95 percent), 66,922 (29.44 percent) and 86,817 (33.40 percent) adinsertions in weeks 49, 50, 51 and 52 respectively of 2016 held numerouno position as top television advertiser in terms of ad insertions. Patanjali with 18,539 (10.44 percent), 23,430 (11.95 percent), 33,064 (14.55 percent), and 33,381 (12.84 percent)television ad insertions in weeks 49, 50, 51 and 52 respectively of 2016 stood second.
Bharti Airtel Limited, Ponds India and Brooke Bond Lipton India Limited were the other brands that were present across all the 4 weeks among the top 10 television advertisers in terms of ad insertions.Smithkline Beecham was amongst the top 10 advertisers in terms of television ad insertions for weeks 50, 51 and 52. Please refer to Figure A below for list of Top 10 Advertisers across genre: All India (Urban + Rural): 4+ individuals.
As is obvious from the charts above, the total number of insertions has increased steadily from week 49 from 177,582 to 259,961 (by 82,379 insertions 46.39 percent increase) in week 52. The increase in total number of ad insertions by the top 10 advertisers between weeks 49 and 50 was 18,533 (10.44 percent); between weeks 50 and 51 was 31,169 (15.89 percent); between weeks 51 and 52 was 32,677 (14.38 percent).
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
