MAM
Hindustan Lever, Patanjali had largest TV ad insertions
BENGALURU: Over the last four weeks of calendar year 2016, Hindustan Lever Limited (Lever) and Patanjali have been the top advertisers in terms of number of television ad insertions according to Broadcast Audience Research Council of India (BARC) data for weeks 49 (Saturday 3 December 2016) until week 52 (Friday 30 December 2016). The data covers Top 10 Advertiser’s Across Genre: All India (U+R) : 4+ Individuals.
Lever with 64,264 (36.19 percent), 62,655 (31.95 percent), 66,922 (29.44 percent) and 86,817 (33.40 percent) adinsertions in weeks 49, 50, 51 and 52 respectively of 2016 held numerouno position as top television advertiser in terms of ad insertions. Patanjali with 18,539 (10.44 percent), 23,430 (11.95 percent), 33,064 (14.55 percent), and 33,381 (12.84 percent)television ad insertions in weeks 49, 50, 51 and 52 respectively of 2016 stood second.
Bharti Airtel Limited, Ponds India and Brooke Bond Lipton India Limited were the other brands that were present across all the 4 weeks among the top 10 television advertisers in terms of ad insertions.Smithkline Beecham was amongst the top 10 advertisers in terms of television ad insertions for weeks 50, 51 and 52. Please refer to Figure A below for list of Top 10 Advertisers across genre: All India (Urban + Rural): 4+ individuals.
As is obvious from the charts above, the total number of insertions has increased steadily from week 49 from 177,582 to 259,961 (by 82,379 insertions 46.39 percent increase) in week 52. The increase in total number of ad insertions by the top 10 advertisers between weeks 49 and 50 was 18,533 (10.44 percent); between weeks 50 and 51 was 31,169 (15.89 percent); between weeks 51 and 52 was 32,677 (14.38 percent).
Brands
Zinema Media to issue new shares and acquire Beontyme Tech Stake
Board approves 1.93 crore share issuance and 60 per cent acquisition via share swap
MUMBAI: Zinema Media & Entertainment Limited has announced a series of significant corporate decisions following its board meeting held on 2nd March 2026. The company is proceeding with a substantial capital raise along with a strategic acquisition aimed at strengthening its footprint in the media services sector.
The Board has approved the issuance of 1,93,00,000 equity shares at a price of Rs 10 per share on a preferential basis. The shares will be issued against cash consideration and allotted to a group of 15 investors. Among the key allottees are Nova Film Studios LLP and Lords & Partners Property Management Service Private Limited, each receiving 50,00,000 shares. Additionally, M Kiran Kumar and Dean Estates Private Limited will be allotted 15,00,000 shares each. The proposed issuance marks a significant step in bolstering the company’s capital base.
In a parallel move, Zinema has also approved the acquisition of a 60 per cent equity stake in Beontyme Technologies Private Limited. The transaction will be executed through a share swap arrangement rather than a cash deal. Under this structure, Zinema will issue 6,000 of its own equity shares to the existing shareholders of Beontyme Technologies in exchange for the majority stake.
Beontyme Technologies, incorporated in December 2021, operates within the media services segment. While the company has reported nil turnover over the past three financial years, Zinema indicated that the acquisition is strategically aligned with its long-term growth plans and expansion objectives.
Both the preferential allotment and the acquisition are subject to shareholder approval. The company has scheduled an Extraordinary General Meeting (EGM) on Saturday, 28th March 2026, which will be conducted via video conferencing to seek formal consent for these proposals.
