MAM
Hindi GECs shed GRPs, Sab alone gains
MUMBAI: In a week when the other GECs lost or maintained GRPs, Sab from the Sony Entertainment stable was the only channel to notch an increase when its numbers rose from 132 to 138. While Sab gained, its bigger sister channel Set shed some 29 GRPs at 206, even as shows such as Bade Ache Lagte Hain, Crime Petrol, CID, Kya Hua Tera Vada lost numbers.
As per TAM data (HSM, C&S 4+) sourced from Hindi GECs, Star Plus managed to retain its number one position even as it lost nine GRPs at 243. It‘s much touted show Satyamev Jayate closed its first season with a respectable rating of 1.9.
Zee TV went back to its No 2 spot this week after a gap of a fortnight, losing 11 GRPs with its closing of 211 GRPs. Some key properties like DID lil Masters, Punar Vivah and Mrs Kaushik…also saw a dip in ratings.
Colors, at No 4, is lagging three points behind Sony with 203 GRPs (last week 228). It was status quo at the bottom of the ladder with Life OK, the second GEC from Star Network, ending the week with 107 GRPs. Sahara One with 34 GRPs (last week 41) remains at the bottom of the ladder.
Overall the GEC genre has seen a loss of 74 GRPs in the week ended 4 August due to audience shift to other channels because of the premiere of Housefull 2 on 29 July on Star Gold that rated 3.8 TVR and India-Sri Lanka ODI matches on 31 July (2.4 TVR) and 4 August (2.3 TVR) in the prime time slot.
The launch of Olympics on 27 July and power failure in North India on 29 and 30 July have also contributed to the decrease in GEC viewership. The power failure affected six states including Delhi, Punjab, Haryana, UP, Himachal Pradesh and Rajasthan.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
