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Hindi GECs shed 56 GRPs; Colors, Life OK, Sony and Sab hold on
MUMBAI: Hindi General Entertainment Channels (GECs) continue to face the heat from the Indian Premiere League (IPL) 6 as they further lost 56 GRPs in the week ended 13 April. The genre had lost nearly 110 GRPs in the earlier week which saw the launch of IPL 6.
As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, the pecking order of the Hindi GECs remained the same.
While two channels Zee TV and Star Plus have seen fall in numbers, Colors, Life OK, Sony and Sab held on to their viewership in the week 15 of 2013.
Continuing to lead the flock, Star Plus lost 31 GRPs to end the week with 253 GRPs. The majority of the loss of the numbers can be attributed to the fact that the channel had aired Salman Khan-starrer Dabangg 2 in week 14 which had helped it gain eyeballs. Star Plus had aired a special one hour episode of its fiction property Saathiya Saath Nibhana on 13 April that clocked a 2.4 TVR while the other shows of the channel witnessed marginal fall.
Zee TV maintained its foothold at No.2 spot despite losing 22 GRPs. The channel concluded the week with 163 GRPs as almost all its shows seen loss in viewership.
Meanwhile, Set lost just four GRPs to close the week with 160 GRPs as minor changes in the ratings of its shows were observed.
Following Set is Colors that didn‘t see any change in its gross rating points this week. The fiction properties of the channel saw ups and downs but it didn‘t affect the channel‘s overall ratings as it
recorded 156 GRPs.
Sab and Life OK too notched same GRPs as previous week‘s. While Sab registered 137 GRPs, Life OK pocketed 110 GRPs.
Sahara One with 19 GRPs (last week 18) remained at the bottom.
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Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
