MAM
Hindi GECs make a comeback; Star plus continues to lead
MUMBAI: The Hindi general entertainment channels (GECs) have roared back in week 18 (28 April-4 May 2013) of the Tam ratings roster. Last week, Max had taken them to the cleaners by registering a 32 gross rating points lead over leader Star Plus. But in week 18 Max shed some points and Star Plus gained nine points to come level with it with 224 GRPs.
As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, the new Star Plus talent hunt-cum-reality
show India‘s Dancing Superstar notched up a 2.6 TVR even as fiction shows such as Ek Hazaaron Mein Meri Behna Hai and Diya Aur Baati Hum showed improvements in their ratings from 1.2 to 1.4 and from 3.7 to 4 TVR respectively.
Despite shaving 16 GRPs, Zee TV continued to occupy the second spot on the Hindi GEC charts with 175 GRPs. Zee TV‘s top performer was the fiction series Sapne Suhane Ladakpan Ke (it scored a TVR of 3) which also occupies the No 2 spot amongst all Hindi fiction shows. Its reality talent hunt India‘s Best Dramebaaz showed a growth in viewers on Sunday from 1.4 to 2.4 TVR even as it delivered lower ratings of 1.9 on 4 May Saturday (2.4 last week). Most of the other Zee TV shows had ratings being nibbled off them.
Colors added a couple of GRPs to close the week with 166 GRPs (last week 164). It aired a special event Sitaare Zameen Par which notched up a 1.2 TVR even as fiction show Sasural Simar Ka went up by marginally.
Sony too gained four GRPs at 154 on the back of a good showing of its non-fiction shows such as CID Chote Heroes and CID Mahaepisode (1.8 TVR), CID (2.2 vs 2.0), Crime Patrol (2.0 vs 1.8) and Comedy Circus (1.5 vs 1.2). Its fiction shows either stagnated or dipped marginally during the week.
Sab gained six GRPs as it ended the week at 131 GRPs. Its leading fiction show Taarak Mehta Ka Ooltah Chashmah inched up marginally (2.9 vs 2.8) and Chidiya Ghar gained (1.5 vs 1.4).
Meanwhile, Star India‘s second rung Hindi GEC Life OK closed the week with 102 GRPs (last week 101).
Sahara One with 15 GRPs (last week 20) remained at the bottom of the GEC heap.
Hindi movies seemed to have become a hit with viewers last week as viewers sought entertainment other than cricket and drama series, with channels such as Zee Cinema (110 vs 105) and Movies OK (60 vs 52) showing healthy gains.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
