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Himanshu Khanna Joins Resulticks as director of sales, India (West)
MUMBAI: Real-time omnichannel marketing solutions provider Resulticks has announced the appointment of Himanshu Khanna as its director of sales, India (west). In his role, Khanna will spearhead Resulticks’ western India sales strategy formulation and execution, adding momentum to the company's rapid growth towards market leadership countrywide.
“Himanshu is an experienced leader who has a strong record of developing business with his in-depth industry knowledge and a customer-centric approach,” noted Resulticks CEO and co-founder Redickaa Subrammanian. “With his global perspective and the insights that he has on the technology needs of India’s forward-thinking enterprises, we’re confident that Himanshu will be key to our growth as the solution of choice for measurable, scalable, intuitive omnichannel customer engagement.”
Khanna brings to his new role 20 years of global leadership experience, most recently as country director, India at Sitecore where he led the digital experience platform provider’s operations, expansion, and revenue growth. His previous sales leadership experience includes business development, demand generation, and alliance management for Microsoft, SecureLink, and OCR Services Inc. across India and META.
Commenting on his new position, Khanna said, “I am truly excited to join this exceptional team at Resulticks and contribute towards its next phase of growth. Resulticks’ engineering team has built a robust spectrum of capabilities that will excite the marketing world. Marketers are more than ready for next-generation, easy to use marketing automation software that engages customers at the individual level, delivers comprehensive insights, and empowers transformation well beyond just marketing. This is a truly world class SaaS software that will exceed the expectations of marketers everywhere.”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
