MAM
Himalaya Quista PRO Partners with the biggest Bollywood action entertainer “WAR” for a Co-Branded Campaign
MUMBAI: The Himalaya Drug Company, India’s leading wellness company, partners with “War”, the most-awaited and biggest action entertainer that Bollywood has ever produced, starring the best action superstars of India, Hrithik Roshan and Tiger Shroff, as a promotional partner for its whey protein brand, Quista PRO.
By associating with War featuring these incredible action stars, the brand is bringing alive the power of strength, stamina, and endurance to the audience. Through the co-branded promotional video, Himalaya Quista PRO aims to further encourage viewers to handle everyday ‘Wars’ like ‘Pros’ and emerge as winners. In the movie also, both the stars will be seen pushing their limits to pull off never-seen-before action stunts to entertain the audience and showcase “survival of the fittest” in its true sense!
Himalaya Quista PRO is manufactured to meet the needs of fitness enthusiasts. The power-packed advanced whey formula comes with the combination of naturally rich amino acids, a blend of 3 forms of whey (WPC, WPI, WPH), and traditional botanical ingredients like Ashvagandha, Hadjod, and Pomegranate, thus providing optimal benefits for overall fitness.
“Himalaya Quista PRO is extremely happy to associate with Yash Raj Films as a promotional partner for the movie, WAR. With everyone getting increasingly health conscious these days, fitness among people has been on a rising curve in India. Our latest proposition, “Himalaya Quista PRO, Powering the Stars of War!” brings to life a unique combination of wellness and strength to fight the toughest battles with the strongest muscles. With both Hrithik and Tiger being fitness enthusiasts, they perfectly fit and symbolize our brand’s vision. Quista PRO provides a balanced blend of high-quality proteins and nutrients to regular fitness enthusiasts and individuals with a healthy and active lifestyle,” said Mr. Philipe Haydon, CEO, The Himalaya Drug Company.
Commenting on the association, Mr. Jayesh Kishanchandani, Associate Vice-President, Talent & Brand Partnerships – Yash Raj Films, said, “We are glad to have partnered with Himalaya Quista PRO to promote our upcoming action movie, War, as the overarching visuals and theme of the film fits seamlessly with Quista PRO’s concept of being fit and ready for challenges. We are looking forward to the response to the co-branded promotion campaign from the audience and hope our film receives love and appreciation and the heroes will be able to encourage more people to achieve their target of overall fitness and well-being.”
MAM
Karnataka clears Rs 4,824 crore investment projects across 13 districts
37 new industries approved, projects expected to create 14,525 jobs.
MUMBAI: If investment is the fuel of economic growth, Karnataka has just stepped on the accelerator. The Government of Karnataka has approved industrial projects worth Rs 4,824.31 crore, a move expected to generate 14,525 new employment opportunities across the state, according to a report by Press Trust of India. The approvals were granted during the 158th meeting of the Karnataka State Level Single Window Approval Committee, chaired by state industries authorities.
Karnataka industries minister M B Patil said the committee cleared 37 new industrial proposals and two additional investment projects spread across 13 districts, including Vijayapura, Bagalkote, Chitradurga, Kolar and Ramanagara.
The projects span a wide range of sectors such as information technology infrastructure, sugar manufacturing, technical textiles, compressed biogas, aerospace, jewellery manufacturing, electronics, software services and hospitality, including five star hotel development.
Patil said the diverse mix of industries reflects Karnataka’s strategy of attracting investments across both traditional manufacturing sectors and emerging technology driven industries.
Of the total proposals cleared, 22 projects fall under the large and medium industry category, each involving investments of more than Rs 50 crore.
Together, these projects account for Rs 3,908.68 crore in investment and are expected to create approximately 12,475 jobs.
Another 15 projects are classified as new industrial ventures with investments ranging between Rs 15 crore and Rs 50 crore. These projects collectively represent Rs 350.60 crore in investment and are expected to generate around 1,750 jobs.
In addition, the committee approved two further projects worth Rs 565.03 crore, which are expected to create about 300 employment opportunities.
Among the notable proposals cleared by the committee is a major information technology infrastructure development project by Bagmane Constructions Private Limited with an investment of Rs 494.65 crore.
Another significant project involves Karnataka Bangaru Sugars Pvt Ltd, which received approval to establish a sugar manufacturing facility worth Rs 443.50 crore.
In the textiles sector, Kleine Pax Ltd secured approval to set up a technical textiles manufacturing unit involving an investment of Rs 376 crore.
The hospitality sector also saw a major proposal, with Trishul Buildtech and Infrastructure Pvt Ltd receiving approval to develop a five star hotel project worth Rs 300 crore.
Meanwhile, the state also cleared a compressed biogas production facility by Troult Grass Pvt Ltd involving an investment of Rs 257.77 crore in Mudhol.
In the electric mobility segment, Tsuyo Manufacturing Pvt Ltd has been approved to set up a motor and controller manufacturing facility for electric vehicles, with an investment of Rs 250 crore.
Officials said the distribution of projects across multiple districts is expected to strengthen regional industrial development and expand employment opportunities beyond the state’s established technology hubs.
With the approvals spanning sectors from traditional manufacturing to next generation technologies, Karnataka aims to reinforce its position as one of India’s leading investment destinations while supporting job creation across diverse industries.
