Ad Campaigns
Himalaya Pure Hands launches new TV campaign ‘Let Kids Be Kids’
Mumbai: Himalaya Wellness Company has launched a new TVC campaign, “Let Kids Be Kids,” encouraging parents to trust Pure Hands Tulsi Purifying Hand Wash for their child’s hand health and hygiene.
Created by Complete films. The film is directed by Gaurav Gupta. The new TVC campaign reminds parents to let their children explore and get their hands dirty without worrying about their hand hygiene.
Enriched with the power of Tulsi, this hand wash from Himalaya provides 99.9 per cent germ protection and has a pH balanced formula, giving children the freedom to maintain their hand hygiene and not compromise on adventure and fun.
Parents, especially in the past two and a half years, are more aware that keeping their children’s hands clean is one of the most important ways of preventing illnesses. Himalaya Pure Hands Tulsi Purifying Hand Wash uses the power of Tulsi to provide protection for pure hands, while its pH balanced formula is designed for soft hands.
The new Himalaya Pure Hands TV campaign follows two siblings and their adventures throughout the day. Whether it is building a small kennel for stray puppies, making clay art, repairing their cycles, or helping their mother in the kitchen, they do it all with their bare hands. Here, Himalaya reminds parents to not worry about how dirty their hands are and instead provide them with the protection their hands need, as they will be using their hands to achieve their milestones.
Speaking of the campaign, Himalaya Wellness Company business director-consumer products division Rajesh Krishnamurthy says, “As a brand committed to spreading wellness and health, the “Let Kids Be Kids” campaign by Himalaya Pure Hands Tulsi Purifying Hand Wash is an integral part of our endeavour to see “Wellness in every Home and Happiness in every Heart.” Our hope is to inspire parents to let their children explore the world around them and keep an eye on their hand hygiene at the same time, as they inculcate in them the habit of washing their hands properly.”
Adding to that, Himalaya Wellness Company brand manager-consumer products division Rajiv Sinha said, “Our Pure Hands portfolio consisting of the range of hand washes ensures total hand hygiene for all our consumers. Seeing the world through the curious eyes of a child, this TVC encourages us to recognise how important it is for them to explore, build, create, and learn with their hands. Through the “Let Kids Be Kids” TVC campaign, we wish to assure our consumers that Pure Hands is there to take care of their child’s hand hygiene, while they go back into the world and be their inquisitive selves without fear.”
Sharing the idea behind the campaign, 82.5 Communications senior vice president and branch head – South Naveen Raman said, “Our endeavour was to find the right balance between brand values and category codes. Protection is the foremost need in this category. We married it seamlessly with care and warmth, which are the true values of brand Himalaya. It was crucial to emphasise Himalaya’s supremacy in herbal medicine strongly in the market promise.”
82.5 Communications, South group creative directors Sangeetha Sampath and Ravikumar Cherussola further elaborated, “Protection, in the post Covid-era, is an extremely important need. It has become a part of life. Children, especially, need to be protected. However, childhood is for freedom and learning. Through this campaign, we want to show mothers that children can experience childhood at its best and still stay protected from germs, with Himalaya Pure Hands Hand Wash.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
