MAM
Himalaya new campaign created by Soho Square
MUMBAI: Himalaya, a herbal health and personal care company, is set to release its latest campaign conceptualised by Soho Square to showcase its entire range of face care products.
On the campaign, Himalaya drug company business head – consumer products division Rajesh Krishnamurthy, “Brand ‘Himalaya’ has evolved over the years to become a preferred brand among young consumers in the face care category. The success story started with Purifying Neem Face Wash and today we have a vast portfolio of over 15 face care products including face washes, packs and scrubs providing unique solutions to different skin problems. We wanted to build awareness on the complete range and bring out the problem-solution USP of our products. We also wanted to communicate to our consumers that their trusted Face Wash brand is now in a new avatar.”
The TVC highlights the new packaging of the face care range. He added, “The brief to the agency was to come up with a simple, compelling creative that highlighted this news while building the brand values of trust and credibility. The TVC takes a different approach to storytelling and the music accompanying it is also catchy and appealing.”
Reiterating this, Soho Square head of office Shenaz Bapooji said, “We had great fun while creating this advertisement especially because it was another 1st for brand Himalaya!”
The commercial will debut on the popular GECs and will go live on Himalaya’s official Facebook page post the on-air release.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
