MAM
Hidesign launches autumn-winter ad campaign
MUMBAI: Hidesign, leather goods manufacturer based in Pondicherry, has launched its autumn-winter 2012-13 ad campaign, Lady Godiva.
The campaign conveys the power and elegance of a woman as she carries her Hidesign bag, the company said. It has been conceptualised by Beverley Bhatija while the art director of the campaign is Vrushali Gurjar.
The new series of ads feature models like Kanishtha Dhankhar (ex-Miss India-World), Ivana and Nitin Gupta.
Bhatija said, “The concept has evolved from the brand‘s original campaign on the making of a bag, now to the emotional high that is unique to owning a handcrafted Hidesign bag.”
The campaign aims to evoke the values that Hidesign is recognised for – a strong connect to nature, the romance of adventure, exquisite craftsmanship and an interest in all things off-beat, the company said. It has been photographed by French photographer Dinh Thi Tien who is working with the brand since last seven years.
Hidesign president Dilip Kapur added, “Hidesign connects to the young and self-confident, internationally, through the raw sensuousness and beauty of natural leather and great craftsmanship. Dinh‘s powerful photography reignites the sense of adventure and wonder that our first ad campaign had experienced!”
The campaign will be introduced on Hidesign‘s website, at all exclusive Hidesign stores, and will appear in fashion and lifestyle magazines, online portals and outdoor hoardings.
The brand has recently launched exclusive stores in emerging metros such as Mysore, Aurangabad, Kanpur, Nagpur and Dimapur, and the campaign will be showcased in these cities through hoardings and print ads to boost awareness.
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
