MAM
Herve Philippe is Havas CFO
MUMBAI: Ad and comunications services group Havas has named Herve Philippe as its CFO.
Philippe will be responsible for the entire Group’s financial functions. He will report to Havas CEO Philippe Wahl. He will also be a member of Havas’ executive committee.
Wahl says, “Herve Philippe comes to his new role after having acquired broad international experience within the high tech and electronics group Sagem and participated in its success. He also has a strong understanding of financial operations. I am very pleased he will be joining our management team in this very important role”.
Philippe joined Sagem in 1998 and was appointed as its CFO in 2001 and member of the Executive Board in 2003. Prior to that, he held the position of head of the corporate finance division in the Commission des operations de bourse, the French Stock Exchange regulatory authority, where he worked for nine years.
Brands
JioStar pushes HD viewing as default for IPL with Watch on HD campaign
New campaign highlights how younger viewers are driving HD adoption at home
MUMBAI:JioStar is making a clear pitch to cricket fans: if you are watching the Indian Premier League, it might as well be in high definition. The media giant has rolled out its latest Watch on HD campaign, positioning HD viewing not as a luxury but as the new normal for IPL audiences on linear television.
At the heart of the campaign is a light, relatable film set in a typical Indian household. It flips the script on tech adoption, showing a young boy questioning his parents for watching a match in standard definition before switching it to Star Sports HD himself. The message is simple and sharp: even kids know HD is the way to go.
The campaign taps into a broader behavioural shift. Younger viewers are increasingly influencing how families consume content, from streaming habits to display quality. In this case, they are nudging households toward better picture clarity and a more immersive sports experience.
Built around the idea that “even children know the real IPL experience is on HD,” the campaign reflects how deeply HD has embedded itself into everyday viewing. For fans, especially during high-stakes matches, sharper visuals and finer details are no longer optional extras but part of the core experience.
A spokesperson from JioStar said the aim is to mirror how audiences already engage with content today, where HD is widely accessible and easy to adopt. The focus, they added, is on ensuring viewers do not miss the nuances of the game, from a perfectly timed cover drive to the emotion on a player’s face.
With IPL continuing to dominate as one of India’s biggest shared viewing events, JioStar’s campaign underlines a broader industry push: elevate the baseline experience. As HD penetration grows across markets, the company is betting that clearer screens will translate into stronger viewer loyalty and engagement.
In a tournament built on spectacle, JioStar is making its stance clear. For IPL fans, HD is no longer the upgrade. It is the expectation.
