Ad Campaigns
‘Heroes of Ola’ campaign enables customers to share experiences with driver-partners
MUMBAI: Ola, India’s largest ridesharing company, announced the launch of its ‘Heroes of Ola’ campaign which sheds light on the efforts made by their driver-partners who continue to contribute beyond their call of duty. The company is currently out to its 200 million+ consumers through different platforms, where they can share their experience with Ola drivers who through their small or big gesture have gone out of their capacity to serve customers, or have displayed a gesture of goodwill.
As part of the campaign, Ola has also disclosed a digital film that shows how Ola driver-partners are superheroes without a cape, in spite of the trials and turbulent they face in day to day life. The film sheds light on the sense of responsibility these Ola driver-partners showcase by always putting their customers first.
The launch program also informs us about the fact that a driver partner’s heroic act can come in various forms, like going extra miles to ensure that the customer reaches the intended destination to sometimes returning a wallet or a phone that they may have left behind to the instances of showing empathy and compassion towards injured animals on the road.
Commenting on the program Ola chief sales and marketing officer Arun Srinivas said, “Ola is focused on providing a platform that is equally convenient for its driver-partners as well as its customers. More often than not, the contributions of driver-partners go unnoticed. We find thousands of instances around us of courage, compassion, and empathy from our service providers. Heroes of Ola is one such platform to bring these inspiring experiences to the forefront.”
“The ‘Heroes of Ola’ platform aims to showcase and appreciate the efforts of Ola’s driver-partners who ensure that customers have a delightful experience, even if it means going beyond their call of duty. These experiences can serve as an inspiration to fellow driver-partners as well as every one of us in whatever we do,” he added.
Ola’s customers can use #HeroesofOla to share their stories on the company’s social media platforms like Instagram, Facebook, and Twitter. They can post their views through their in-app feedback section as well.
The Heroes of Ola film can be viewed here –
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
