Brands
Hero Motocorp shifts gears, powers into electric three-wheelers
MUMBAI: Hero Motocorp is revving up its electric ambitions, acquiring a significant stake in Euler Motors, a fast-growing player in the EV space. The deal, worth up to Rs 525 crore, will give Hero a strong foothold in the booming electric three-wheeler market, where EVs are expected to hit 35 per cent of total sales in the near future.
“Our strategic investment in Euler is a bold step towards realising our vision to ‘Be the Future of Mobility’,” said Pawan Munjal, executive chairman, calling the move a blend of innovation, sustainability, and smart expansion.
The investment, approved by Hero’s board, will be made in one or more tranches and will see Hero take an approximately 32.5 per cent stake in Euler on a fully diluted basis. The funds will be a mix of primary investment in equity and Series D convertible preference shares, along with the option to buy shares from existing Euler shareholders.
Euler Motors, already present in 30 Indian cities, is a rising force in electric three-wheelers and recently launched its first electric commercial four-wheeler. The company’s turnover has accelerated sharply, jumping from Rs 25 crore in 2022 to Rs 172 crore in 2024.
For Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, this investment is more than just a new venture—it’s a clear signal that the future is electric, and Hero is here to lead the charge.
Brands
Philips Avent appoints Yami Gautam Dhar as brand ambassador
New campaign urges parents to choose science-backed sterilization over traditional boiling.
MUMBAI: Indian parents have long believed that boiling baby bottles keeps germs at bay, but Philips Avent is gently suggesting it’s time to turn up the heat on that tradition with science. Philips has launched a new campaign highlighting the importance of sterilization in infant care, positioning its Philips Avent Sterilizer as a more effective solution than the age-old practice of boiling. The campaign, which also announces acclaimed actor and new mother Yami Gautam Dhar as the brand ambassador for Philips Avent in India, draws on a powerful cultural insight: the deep-rooted Indian tradition of protecting children from the evil eye (nazar).
The film cleverly connects familiar customs such as using salt, chillies, applying a black tika, or evil eye bracelets with modern parenting realities. While these traditions offer emotional comfort, the campaign gently points out that they may not be enough to protect against germs and infections. Backed by a recent survey, Philips claims the Avent Sterilizer delivers up to 2X better germ protection compared to boiling, along with fewer reported illness episodes among infants.
Philips Personal Health, Country Head Shukla said many parents still rely on boiling without realising the difference in effectiveness. “Our survey findings indicate fewer reported infant illness episodes in homes using the Philips Avent Sterilizer. With this campaign, we want to empower parents with knowledge and solutions that combine science with care,” he noted.
Welcoming Yami Gautam Dhar, Shukla added that as a new mother herself, she brings authenticity and relatability to the message, balancing trusted traditions with informed choices.
Yami Gautam Dhar said motherhood makes every decision feel significant. “Learning about proper sterilization was an important part of my journey. The Philips Avent Sterilizer offers up to 2x better germ protection compared to boiling, making everyday baby care safer and easier. I’m proud to partner with a brand that supports parents in making informed choices.”
The Philips Avent Sterilizer is available across leading e-commerce and quick commerce platforms including Amazon and Firstcry, major baby care retailers, and select electronics stores across India.
In a country where protecting little ones is both a cultural duty and a daily ritual, Philips Avent is serving up a modern twist: keep the love, add the science because when it comes to germs, a little extra protection can go a long way.
