Brands
Hero MotoCorp pitches Glamour X as love at first ride
FCB Interface film reimagines the 125cc motorcycle through a futuristic romance
NATIONAL: Hero MotoCorp has unveiled a new brand film for Glamour X, using science fiction and nostalgia to reposition its flagship 125cc motorcycle for a younger, tech-savvy audience.
Created by FCB Interface, the campaign imagines a futuristic world in which a robot develops an unexpected emotional bond with Glamour X, set to the iconic track Pehla Nasha. The film leans on visual spectacle and sentiment to frame the motorcycle as an object of desire rather than mere utility.
The campaign marks a deliberate push to upgrade the perception of the 125cc segment, traditionally viewed as economical and functional. Hero MotoCorp is positioning Glamour X as India’s most futuristic motorcycle in the category, equipped with category-first features such as cruise control, while remaining accessible on price.
Hero MotoCorp head of marketing Aashish Midha, said the campaign reflects the brand’s ambition to redefine everyday mobility. He added that Glamour’s long-standing popularity made it the ideal platform to showcase how advanced technology and affordability can coexist.
The campaign is currently live across television and digital platforms and is being amplified during the Men’s T20 World Cup to maximise reach among mass and youth audiences.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
