MAM
Hero Lectro and Magucho curate an experience ride in Mumbai
Mumbai: Hero Lectro, in collaboration with Magucho, embarked on an electrifying journey through the vibrant streets of South Bombay with a 15 km ride between Bandra to Colaba. The exclusive e-cycling tour offered participants an extraordinary opportunity to explore Mumbai’s rich heritage in style. With Hero Lectro’s e-bikes, participants pedalled less and discovered more, experiencing the city’s iconic landmarks.
The event commenced at the CSMT Station/BMC Headquarters selfie point with enthusiastic riders gathering to explore the city on wheels. The journey took them from the majestic Flora Fountain to the historic Gateway of India and the luxurious Taj Hotel. Along the way, riders experienced Marine Drive’s scenic beauty, the tranquil Walkeshwar seagull point, bustling Nariman Point, the scholarly Asiatic Library, quaint Horniman Circle, and serene St. Thomas Cathedral Church. Riders were able to soak in the heritage of Mumbai at ease while enjoying the unique experience of an e-bike.
“The collaboration between Hero Lectro and Magucho epitomizes innovation and adventure, offering participants a unique and exhilarating experience,” expressed Firefox Bikes CEO Sriram Sundresan. “We’re thrilled to support this initiative, promoting sustainable urban mobility while fostering a deeper connection with our city’s heritage. Together, Hero Lectro and Magucho curated an unforgettable journey, seamlessly blending sustainability with exploration. Looking ahead, we are enthusiastic about our role in reshaping urban mobility along with inspiring a wider adoption of eco-friendly transportation methods.” added Sundresan.
Magucho head of events and experiences Meeta Patankar stated, “We partnered with Hero Lectro to create a first-of-its-kind heritage tour on wheels for Mumbaikars. Our collaboration with Hero Lectro signifies a remarkable opportunity for adventure enthusiasts to immerse themselves in Mumbai’s vibrant heritage while championing the cause of sustainable travel practices. Through this partnership, we aim to inspire individuals to not only explore our city’s cultural treasures but also to do so in a manner that respects and preserves our environment for future generations.”
Equipped with state-of-the-art e-bikes, helmets, and expert guidance from ride experts, participants enjoyed a safe and immersive ride around Mumbai. Building on the success of its past endeavours, such as the electrifying ride with ETO Landers, Magucho continues to push boundaries and create memorable experiences for adventure enthusiasts.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
