MAM
Hero Honda launches Passion Plus
MUMBAI: Hero Honda has announced the launch of its latest two wheeler – Passion Plus. This is a value-added variant of its stylish model Passion, one of the country’s leading two wheeler brands.
An official release informs that the launch of Passion Plus is a step towards fortifying the company’s unmatched leadership in the executive segment, and its overall leadership in the Indian two-wheeler market. Passion Plus was launched following an intensive nationwide customer research conducted by the company this year. The launch of the variant reiterates Hero Honda’s commitment towards its customers, to offer enhanced value through attractive and contemporary improvements adds the release.
Hero Honda chairman Brijmohan Lall added, “ Hero Honda has always believed in the ‘power of customer’. The launch of Passion Plus is testimony to the same credo. We have been assimilating customer feedback on all our models, across the country, and based on that we decided to enhance styling and features of Passion. It aptly demonstrates our willingness to walk that extra mile for our customers.
Hero Honda MD Pawan Munjal further stated that, “With the launch of Passion Plus, we have taken forward the exercise of energising our portfolio across all the segments – entry, executive and premium. Earlier this year, we launched Karizma in the premium segment and CD-Dawn in the entry segment. Both these products have been a success, and have increased our market share in the respective segments. The launch of Passion Plus would further consolidate our undisputed leadership in the executive segment as well.”
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
