MAM
Hero Honda is global partner for ICC Champions Trophy
MUMBAI: The International Cricket Council (ICC) has announced Hero Honda Motors as a global partner for the upcoming ICC Champions Trophy 2009, which takes place in South Africa from 22 September to 5 October.
Hero Honda joins a selection of global firms that have lent their support to this international sporting event. ICC CEO Haroon Lorgat says, “Hero Honda is one of 11 sponsors that we have, indicating how popular 50-over cricket is at international level and also showing how attractive events such as the ICC Champions Trophy are to potential sponsors.”
Hero Honda Motors ND, CEO Pawan Munjal says, “Cricket continues to go from strength to strength. Hero Honda has been a catalyst in the growing popularity of the game in India and around the world. We have a cherished history of our association with the ICC.” |
| For the first time, the ICC Champions Trophy will feature only the top eight sides in the world in the only global multi-team 50-over-a-side tournament between the 2007 ICC Cricket World Cup in the Caribbean and the next edition of that event, in the Asian sub-continent in two years’ time. |
Those teams – Australia, England, India, New Zealand, Pakistan, host South Africa, Sri Lanka and the West Indies – have been divided into two pools of four, with the top two from each pool progressing to the semi-finals stage. The action begins on 22 September with the Proteas in action against Sri Lanka in a day-night encounter at Centurion (the location for the women’s world cup final of 2005) and it will end with a day-night final at the same venue on 5 October. |
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
