MAM
Hero Honda is associate sponsor for India-Australia ODI series
MUMBAI: Airtel has roped in Hero Honda as an associate sponsor on-ground for the upcoming three match ODI series between India and Australia.
Earlier in August, Airtel had won the on-ground sponsorship rights for three years till 31 March 2013 for Rs 33.3 million per game. Airtel will, thus, have to cough out Rs 1.7 billion as 51 matches have been firmed up during this period.
The other bidders were telecom majors Idea Cellular, Micromax and Karbonn Mobiles.
