MAM
Hero Future Energies app partners with Marcom Avenue for website revamp
Mumbai: Hero Future Energies (HFE), a clean energy company, has joined hands with Marcom Avenue, an integrated marketing agency, to revamp its website and provide an enhanced user experience for its customers. This partnership aims to strengthen HFE’s online presence, highlight its clean energy solutions, and demonstrate its positive impact on the environment.
The project, which involves multiple phases, will begin with meticulous planning and data collection, leading up to the launch of the revamped website. The Marcom Avenue will bring its expertise in various areas, including strategy & brainstorming, technology development & content development, and Vendor Management System (VMS) integration to deliver a comprehensive solution.
The key deliverables of the project include a modern website design that captivates visitors, an improved user experience for seamless navigation, integration with social media platforms to expand HFE’s reach, an admin panel for efficient content management, and various technical enhancements to optimise performance.
Hero Future Energies vice president & head – branding & corporate communication Dipankar Bose said, “This project marks an important milestone for Hero Future Energies in our digital transformation journey. We are confident that our collaboration with The Marcom Avenue will result in a visually stunning website that effectively communicates our clean energy solutions and showcases our commitment to a greener future.”
The nature of the engagement between HFE and The Marcom Avenue is a one-time project focused on revamping the website and delivering the specified features and improvements. The Marcom Avenue will ensure that the website adheres to IT service guidelines, meets industry standards, and supports multi-language integration to cater to a wider audience.
The Marcom Avenue, director Divanshi Guptaand said, “We are excited to partner with Hero Future Energies in their mission to drive clean and sustainable energy solutions, by combining our expertise in digital marketing and technology development, we aim to create a website that not only impresses visitors but also educates and inspires them to make environmentally conscious choices.”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
