Brands
Hero Cycles launches new D2C e-commerce portal
Mumbai: Cycle manufacturer Hero Cycles has announced the launch of its new e-commerce website to provide consumers with a superlative experience. The website not only promotes a new avenue of growth but also strengthens the brand’s omni-channel presence. The website boasts of some notable features such as a super easy cycle finder to meet the customer’s needs, free doorstep delivery, flexible payment options and pan-India availability. The strength of this website is not just giving a friction-free buying experience to users, but also to leverage the 3,000+ dealer partners that Hero Cycles has across India.
The consumers can now make purchase decisions from the comfort of their homes, in just a few clicks! Apart from that, the all-new virtual expert assistance service is available to assist the consumers with their queries and also understand their requirements to suggest the best variants from the Hero Cycles range of products. Meanwhile, the store locator guides the user to their nearest Hero Sprint Store or Dealer Partner while the order tracking feature provides timely updates on the delivery of their products.
Hero Cycles director Aditya Munjal said, “Our latest and biggest e-commerce website has been launched and would serve as a one-stop shop for the cycling community. With an objective to grow the band of cycling enthusiasts in the country, the website is designed to provide a seamless experience. What makes this even more unique is the fact that this is a true omni-channel initiative in partnership with our dealers and Hero Sprint Stores which form an extremely important pillar in our journey of over 60 years. We want to increase the adoption of cycles and e-cycles across the country and we believe that this website will serve as another milestone in that direction”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
